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US Adcom-Aircel partnership enters its fifth year
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network2media Bureau   
Friday, 27 January 2012 09:00 (IST)

US Adcom, AircelNEW DELHI: Client retention is one of the most critical aspects in any business. Specially in the effervescent, volatile and rapidly evolving Out-of-Home media domain. Therefore, it is quite obvious that the Aircel-US Adcom relationship entering its fifth consecutive year is a very significant achievement.

The journey begins in Kolkata The association started in July 2008 with the outdoor advertising responsibility for the Kolkata and rest of West Bengal circles of the telecom major, being vested with US Adcom.

Moving on to UP Thereafter, in December 2008, five additional circles, namely, Delhi, UP-East, UP-West, Assam and North East were bagged by the agency.

The high decibel Delhi launch In March 2009, Delhi witnessed one of the biggest telecom launches in the city with 3 consecutive high impact Neon displays being deployed at the premium location of South Extension.Biggest. Thereafter, the UP launch was executed in April 2009.

Noteworthy initiative in Bihar The Bihar circle was added to the agency's kitty in September 2009. And in 2010, the agency was given the outdoor advertising duties of 6 more circles consisting of J&K, Orrisa, HP, Punjab, Rajasthan and Haryana.

Grandeur of the Rajasthan launch The Punjab launch happened in August 2010 and Rajasthan launch followed in October 2010.


US Sharma

Commenting on the association, various initiatives, and the achievement of extending the relationship to its fifth year, a delighted US Sharma, managing director, US Adcom, said, "The journey of US Adcom started with brand Aircel on a promising note of meticulous planning and execution ensuring each single step to be perfect and mutually rewarding.

The high impact launch in Punjab and Haryana "Now when we are entering the fifth year of relationship and we have realised that this is being appreciated all over the industry and have motivated many such journeys to commence", he added.

Sharma concluded by saying, "We are sure of continuing  this journey forward and keep adding value to our clients through our sheer determination and commitment towards them."




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US Adcom grabs 'first mover advantage' for Aircel on NAFED building spectacular
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US Adcom builds overwhelming OOH presence for Aircel in Bhuvaneswar
US Adcom builds premium visibility for Aircel with innovative 4-sided branded kiosks on stretch leading up to T3
US Adcom innovates to showcase Aircel's 'Blyk' offering to youth
US Adcom gives Aircel dominant presence in Rajasthan with innovative displays
US Adcom turns Aircel 'Save The Tiger' voice into mighty roar in Bihar, Jharkhand
US Adcom creates a world of possibilities for Aircel in Punjab
US Adcom takes Aircel 'Music Connect' to far reaches
US Adcom unleashes Aircel's 'Save Our Tiger' campaign in the OOH domain
US Adcom helps Aircel to stay connected with markets; focus back on product offerings
US Adcom delivers a mouth watering innovation for Aircel in Delhi
Aircel goes OOH with its 'Pay Per Second' campaign


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