MUMBAI: After securing the sole ad-rights of Vidhya vihar, Ghatkopar, Kanjumarg, Bhandup and Mulund stations on the Central line, leading outdoor media owner Guju Ads have now bagged the sole ad-rights for displays inside and outside the Kurla station.
Through this win, Guju Ads now have the advertisement display rights for three years on over 5,500 sq. ft through boards and glow signs inside and on over 3,200 sq. ft through hoardings outside the Kurla station.
This win places Guju Ads in a virtual monopolistic situation on outdoor media properties over the much sought after Central line.
Commenting on this win, Bhavesh Bhinde, CMD, Guju Ads, said, "Just participating in tenders is not all, what is more important is bidding the right value so that at the end of the day, media cost does not weigh heavy on clients' pockets as they are the ultimate users."
"We always believe in giving the best to our clients in terms of quality and price, we very prudently exercise our powers so that media can be made available at the correct price, making sure that the multiplier theory maximises OTS of brands that are displayed on the media", added Bhinde.
Bhinde concluded by saying, "We will continue to bid for tenders with realistic value propositions and bring value added media offerings to our clients."
Guju Ads wins bulk ad-rights at Ghatkopar and Vidyavihar stations
Guju Ads bags bulk ad rights at two key Central Rly stations in Mumbai