NAIROBI: Posterscope Kenya working with Saracen OMD launched an innovative first of its kind billboard into the Kenyan OOH landscape.
Using the everyday clutter of the modern day OOH nvironment, Posterscope Kenya was able to generate the innovative concept that enabled Hennessy to use two independent billboards to incorporate them into one creative message and in essence create one large format iconic site for Hennessy.
This initiative is a first of its kind in Kenya and is great leverage for PR, talk ability and hype which is what any modern day OOH campaign should aim for.
The creative is simple but effective and dominates the skyline of one of the busiest roads in Nairobi CBD, Kenyatta Avenue.
The site was up over the festive season as it helped raise awareness for the Hennessy brand during a busy consumer spending period.