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Aurora Comms splashes Snapdeal.com promotions all over TV screens in consumer spend zones
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network2media Bureau   
Monday, 30 January 2012 09:00 (IST)
Unique initiative MUMBAI: Leading network media house, Aurora Comms has connected with one of the most popular e-commerce sites, Snapdeal.com for their campaign. A Comms, which has been connecting brands to consumers at consumer spend zones has tied up with the e-commerce site for a unique campaign across India.

All encompassing visibility Aurora Comms brought to the Indian market the innovation of streaming communication on multiple LCD panels in electronic stores. It has successfully been running campaigns connecting premium brands with technology climbers. Snapdeal.com is the first brand in the e-commerce segment to display their communication in Croma and E-Zone outlets across India on such a large scale.

Garnering captive eyeballs Aurora Comms uses multiple television panels in electronic stores to create an experiential zone for brands. While some brands may use the medium as pure-play display medium, for some, it also works as sampling. In the case of Snapdeal.com, which already has a recall among tech-savvy and upwardly mobile audiences, this tie-up has only taken it to the premium consumers of the two electronic stores and made them aware of its creative approach of getting the 'Best Deals Everyday'.

Abhimanyu RishiTalking about the initiative, Abhimanyu Rishi, head activations, Snapdeal.com, said, “The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote Snapdeal.com to the smart, upwardly mobile, urban citizen. We want to drive home our messages innovatively, not intrusively.”

Samir VithlaniCommenting on the medium, Samir Vithlani, director - key accounts, Aurora Comms, said, "It is our endeavour to deliver targeted consumers in a contextual manner. Croma and E-Zone outlets attract intellectual consumers and therefore, we worked on offering branding and showcasing the deal site across these stores.”

Having known new media marketing inside out, Aurora Comms will continue to monetise consumer footfalls with snapdeal.com and create result-oriented campaigns. This is surely a win-win situation for the retailer and the marketer.
   

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