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S Rail offers ad-rights on LED displays at 4 stations over Salem division
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network2media Bureau   
Tuesday, 31 January 2012 09:00 (IST)
Southern Railway
SALEM: Southern Railway has invited sealed tenders under the ‘two-packet’ system from the reputed advertisers and firms for display of commercial advertisements in between railway information through video files on the day and night visible LED video (video wall) systems without audio at 4 railway stations over the Salem division for a period of five years. The earnest money deposit (EMD) required ranges from Rs. 25,872 to Rs. 46,368.

As per the tender document, a total of 8 video walls are being offered at 4 stations. The location wise details including reserve prices, EMD and tender document costs are given in the table below:

Location Size No. of video walls

EMD

Reserve price for first year
COIMBATORE Jn.
Indoor area (concourse)
Outdoor area (circulating)

70 sq. ft
140 sq. ft
2 Rs. 46,368 Rs. 23,18,400
Erode Jn.
Indoor area (concourse)
Outdoor area (circulating)

70 sq. ft
140 sq. ft
2 Rs. 38,808 Rs. 19,40,400
Salem Jn.
Indoor area (concourse)
Outdoor area

70 sq. ft
140 sq. ft
2 Rs. 38,808 Rs. 19,40,400
Tiruppur
Outdoor area (circulating)

140 sq. ft
2 Rs. 25,872 Rs. 12,93,600

Four locations mentioned above are being treated as separate tenders. Applicants will have to submit separate tenders for each location.

Successful bidders will be permitted a total display time of 6 hours per day (24 hours) advertisements as per the specified details.

To be eligible for the contract, applicants should have a minimum of two years experience in the field of commercial advertising which may even be outside the railways.

Applicants should have completed in the last two years at least one work in the field of advertising equivalent to 35 percent of the first year's reserve price advertised.

The annual turnover of the applicants during the last two financial years should not be less than 50 percent of the first year's reserve price.

The requisite EMD will have to be deposited in cash to the divisional cashier (pay), Salem division, Southern Railway, Salem - 5 or in the form of a demand draft drawn in favour of the Sr. divisional finance manager, Salem division, Southern Railway, Salem – 5 along with the bids.

Tender forms costing Rs. 5,500 can be obtained from the office of the divisional railway manager (commercial), Southern Railway, Salem - 5 on any working day on production of cash receipt for cost of tender forms, issued by the divisional cashier (pay), Southern Railway, Salem - 5.

If the tender documents are downloaded from the website, the cost of tender forms can be paid through cash receipt in original or through a demand draft, drawn in favour of the Sr. divisional finance manager, Salem division, Southern Railway, Salem – 5, along with the bids.

The tender documents will be available up to February 13, 2012.

Duly completed tenders must reach the office of the divisional railway manager (commercial), Southern Railway, Salem division, Salem - 5 latest by 3pm on February 13, 2012.

The tenders will be opened on the same day at 3.30pm.
 

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