MUMBAI: Reliance Broadcast Network Ltd. has announced the coming on board of BloombergUTV, India's premier business news channel, as part of its distribution portfolio. This move further strengthens the well crafted television strategy of RBNL which includes the 3 BIG CBS Channels – BIG CBS Prime, Love and Spark, and the regional channels BIG Magic and Spark Punjabi. Add to this, the channel which is scheduled to launch through the JV with Germany's RTL Group, and Reliance Broadcast Network will boast of an unmatchable 7 channel bouquet.
The partnership points at excellent synergies between the businesses and will allow for seamless integration of BloombergUTV into the existing bouquet. While Reliance Broadcast will benefit from having a premier news channel empowered by the global authority in business news – Bloomberg, BloombergUTV gains through becoming part of a commanding bouquet of channels backed with an excellent brand lineage. This consolidation establishes a bouquet to be reckoned with and one that will meet requirements of both audiences and marketers alike.
With digitisation in the anvil, reduced bandwidth issues and a boost in demand for premium quality content, the channel portfolio stands to have an edge in the market. The reach and varied profile of consumers and customers brings with it opportunities for bundling and cross selling, ensuring the bouquet is able to garner optimal subscription rates.
With each channel having its distinct audience base, the entire bouquet will cover a wide spectrum of the Indian cable and satellite television viewing audiences. With its ability to offer advertisers the opportunity to reach out to audiences ranging from 4 year olds to 25+ year olds, from heartland India to the key metros, it ensures an unparalleled marketing platform.
With a prolific mix of channels cutting across genres ranging premium English, credible news and well tailored regional channels, the bouquet of Reliance Broadcast Network stands to make a significant impact in the market.
Speaking on the occasion, Tarun Katial, CEO, Reliance Broadcast Network, said, "With the addition of BloombergUTV to the RBNL network, we now present one of the strongest television portfolios in the country. This consolidation of the network delivery platform allows us to enable marketers with a single consolidated outreach platform, while offering audiences the best possible television content."