NEW DELHI: The iconic Teacher's Achievement Awards, promoted by global spirits major Beam Global Spirits & Wine, has turned all of eleven in India. To mark the special occasion and to usher in the big event, the company has taken the outdoor route, having vested the campaign roll out duties with Broadview Mediacom to cover target cities across the country.
The objective of the OOH campaign was to build awareness about the 11th Teacher's Achievement Awards and create necessary hype around it. The Awards are a salutation to extraordinary people who have excelled in their chosen fields.
The month long outdoor campaign started mid-January and has been executed in places like Gurgaon, Noida, various key cities in Punjab and Rajasthan, Hyderabad, Bangalore, Kolkata, Guwahati, Pune, Indore and Bhopal.
A range of media formats have been deployed for this campaign and it includes, hoardings, unipoles, mall media, LED signages etc.
The campaign has successfully managed to build tempo and momentum for this much awaited Awards event.
Commenting on the campaign, Rakesh Bhatia, general manager, Broadview Mediacom, said, "The idea behind the OOH campaign was to create huge buzz for the 11th Teacher's Achievement Awards."
"The high profile campaign has been executed across the country, the plan was to provide the best possible visibility and impact for the event amongst the relevant TG through strategic and premium sites across the target cities", Bhatia added.
Teacher's Achievement Awards are a salutation to extraordinary people who have excelled in their chosen fields. Instituted in 2001, the awards recognise and reward individual excellence and exemplary achievement in the field of sports, entertainment, communication, business and lifetime achievement.
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