JOHANNESBURG: A new client to the lifestyle advertising space, hair care brand Protein Feed has signed with Unlimited's indoor advertising division TLC, for a one month campaign in Planet Fitness gyms nationwide.
"The Protein Feed shampoo and conditioner packs are being promoted through our gym holding to specifically target women in the upper income bracket", said Brett Tucker, joint MD, TLC. "As regular Planet Fitness clients, these women are healthy lifestyle orientated and most will visit the washrooms before leaving the gym. It's this insight that led to our tester units being installed in the gym showers and filled with the Protein Feed brand to allow trial without purchase."
The shampoo and conditioner products are also being advertised on decals within several showers in each Planet Fitness gym. "The actual shower tester units are relatively new to the TLC stable and so far, they are proving quite popular", aded Brett.