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Milestone Connect helps Muthoot Group launch ‘Delhi Daredevils’ branded gold coins
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network2media Bureau   
Monday, 09 April 2012 09:00 (IST)
Unique initiative NEW DELHI: Milestone Connect, the experiential marketing arm of Milestone Brandcom, (A leading and one of the fastest growing integrated Out-of-Home agencies in India), recently managed the launch of the 'Delhi Daredevils' branded gold coins by the Muthoot Group.

Limited edition, collectors' item These 'limited edition' coins have the 'Delhi Daredevils' and the Muthoot Group logos engraved onto them, making them a unique collectible for the discerning fans. The coins will be sold bearing a unique team memento with the signatures of five top international cricketers including Virender Sehwag, Ross Taylor, David Warner, M. Jayewardene and Kevin Peterson.

M.G. MuthootSpeaking on the occasion, M.G. George Muthoot, chairman, Muthoot Group, said, “It has always been a pleasure to be associated with the 'Delhi Daredevils' team and the launch of these gold coins is an opportunity to celebrate this association, more so, it is a unique way of appreciating the fans, who have been a constant support to this IPL Team.”

Virender SehwagVirender Sehwag, captain of the 'Delhi Daredevils' team said, “These DDD – Muthoot limited edition gold coins are beautiful memorabilia for the true 'Delhi Daredevils' fans. It’s always a pleasure to connect with the fans who have lent their steadfast support to us. We are confident that we would live up to their expectations.”

Shivneet SinghWith almost 100 members of the press and media covering this prestigious launch, Milestone Connect had to ensure that every detail would be in place. “It was a pleasure for me and my team to work with the Muthoot Group on their gold coin launch and now with the IPL, I look forward to our continued association with the brand and the exciting sport”, said Shivneet Singh, Sr. vice president, Milestone Connect.

This is the first time that any IPL sponsor has crafted a memento as unique as a gold coin for the team to honour their fans. 
 

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