LAGOS: A new web application – Posterlok - designed to assist in monitoring and reporting of Out-of-Home advertisements has been unveiled in Lagos.
Speaking on the features of Posterlok, Julius Agenmonme, managing director, Brandlife, a marketing services and brand agency, notes that the new web application is designed to stand out as a unique tool in the efficient monitoring of OOH advertising in the country.
"The application provides transparency and integrity in the audit of OOH. With Posterlok, advertisers can view their sites and that of competitors on Google maps. More importantly, they can generate different reports at the click of the mouse", Agenmonme disclosed.
He noted further that Posterlok will ensure that users no longer contend with big fat reports and compact discs from agencies, saying Posterlok will bring transparency and integrity to outdoor monitoring to the benefit of the advertisers, agencies and the outdoor suppliers.
He said that as a marketing agency, "Our mandate is to always seek ways to add value to the marketing and advertising industry", with Posterlok technology, the agency is able to deliver quicker turn around in the cycles of audit, which is made possible by mobile technology.
"Posterlok guarantees that the client will not spend days going through reports from agencies, saying that with the system, there will be no report to send to the client, as the client can access the portal and generate compliance reports as he needs", stated Agenmonme.