MUMBAI: BIG CBS Spark, the youth channel from the Reliance Broadcast Network and CBS Studios International joint venture, positioned as the ultimate music destination, has entered into alliance with Universal Music, world’s leading music company. This alliance comes as part of BIG CBS Spark’s commitment to offer its young audiences a superlative collection of the best global music that they seek.
Bringing in excellent synergies, the partnership will allow audiences of BIG CBS Spark immediate access to an enviable and expansive library of Universal Music, while offering Universal Music a platform to reach its rich content to relevant youth audiences in India. With the Universal Music library boasting of the most recent and biggest hits ranging top international artists like Madonna, Rihanna, Lady Gaga, Taylor Swift, Justin Bieber, Enrique Iglesias, LMFAO, Avicii, Jennifer Lopez, U2, Metallica, Bryan Adams, Bon Jovi, Guns N Roses, BIG CBS Spark will boast of music content featuring a host of popular music icons who are a rage in India.
BIG CBS Spark is sharpening its music positioning, backed with in-depth research and audience insight mapping. The best of international music from Universal Music will only add to the appeal of the channel, which boasts of a programming line-up that already includes Indian music with fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments are complemented by international shows that make for highly engaging content with its audiences and range shows like 'Cheaters', 'Max', 'Smash Cards', 'Oblivious' and 'Real TV'. With this heady content mix, the channel is poised to grab a larger chunk of the youth eyeballs.
Speaking on the partnership, Vishal Rally, business head, BIG CBS Networks Pvt. Ltd., said, “This alliance allows our young audiences immediate access to world class and an enviable music library, featuring some of the best and latest from the international music industry. We further sharpen our positioning as the ultimate music destination and are confident of this content resonating excellently with our loyal young audiences. With our channel, we offer the youth the entertainment that they seek while offering marketers the best ROI for their brands.”
In gearing for digitisation, the channel is ensuring it caters to the requirements of quality and variety for audiences, while offering a value proposition to its operator-partners. This alliance compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.