MUMBAI: Going ahead with its proactive investment approach, Milestone Brandcom, a leading and one of the fastest growing integrated OOH brand communications agencies in India has made 30 new appointments across senior and middle management positions. With this development, the agency aims to further intensify the enormous opportunities for brands to extend their communication ambit across several consumer touch points. The primary areas of appointment are Milestone OOH And Milestone Connect, which will further enhance the service management and capabilities of the group, to enable brands to differentiate and emerge stronger in the consumers’ mind.
While it's not uncommon for an agency to reveal positions that give a clue as to its strategy, the 30 new positions imply a major, concerted effort to advance its integrated communication service offering for brands.
The recent surge of leading industry professionals into Milestone Brandcom coupled with the expanded service offering of agency, reflect the company’s capital efficiency and its commitment to business growth. This also complements Milestone Brandcom’s long-term growth strategy with its recently expanded service portfolio including Milestone Connect and Milestone Last Mile, with service opportunities to meet the evolving needs of clients.
Meanwhile, Milestone Brandcom continues to work relentlessly to maintain its best of class OOH service deliveries on creative development, planning, buying, execution, including a holistic communication platform, with enhanced planning tools, innovations and best practices for the industry to follow.
Milestone Brandcom is said to have over 70 established brands in its kitty – Tata Docomo, Colors, McDonalds, Binani Cement, Viacom 18, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton to name a few.
Speaking on these developments, Nabendu Bhattacharyya, founder and managing director, Milestone Brandcom, said, “In just two years, we have reached a stage where we are one of the leading agencies in the country. We have already touched 200 crore plus mark in turnover. This year, we will try and offer our existing clients more solutions and we will continue to expand our services. We have attracted the finest individual talent in each of the communication spheres and aim to soar greater heights. We have been growing 100 per cent since the last two years, and this year is going to be no different.”
"Overall, we believe, Milestone Brandcom will continually benefit due to its diversification, superior industry talent and proactive approach to investment in the industry", added Bhattacharyya.
Some of the latest additions to the Milestone Group are:
Ranbir Singh Beasley - business head and VP operations, Milestone Connect
With over 12 years of experience in the event industry, Ranbir Singh Beasley has handled innumerable events and marketing promotional activities, providing a strategic role in several brand building campaigns and has proved to be an effective leader in a large number of national campaigns. He brings in a wealth of expertise in designing, planning and executing large scale events and marketing promotional activities. In his current role, he will build and nurture strategic client relations, develop an effective team to ensure consistent delivery and help the organisation achieve top line revenues. Beasley has experience of working with the best brands and has designed and executed several award winning campaigns. Prior to joining Milestone Connect, he worked with Innuendo Communications, Candid Marketing Services and Kidstuff Promotions in various capacities.
Kaushik Chakraborty - AVP client servicing and 360 integration, Milestone Brandcom
Kaushik Chakraborty comes with 12 years of extensive experience. A strong believer in constantly evaluating the overall effectiveness and efficiency of marketing campaigns makes him a perfectionist. He blends together a proactive approach with in-depth experience across various brands like like Canara HSBC OBC Life Insurance, Viacom 18, ABP, Sahara, Radio city, Fever FM, UTV, Movies Now, BIG FM, Apollo Munich, Intex, Monte Carlo, Sony India, Naco, Aircel, Yamaha and Michelin to deliver most cost efficient communication solutions. Prior to joining Milestone Brandcom, he has worked with Mudra Max, L&T(komatsu) and Selvel.
Dhruv Jugran - group director brand communication, Milestone Connect
Dhruv Jugran has over 10 years of experience with leading agencies like Candid Marketing, Ogilvy & Mather, R K Swamy BBDO. He masters the art of logistic planning and relationship building and over the years, has proven his mettle with creative execution on global brands like Yahoo!, Nestle, Pepsi, NSN, Micromax, and Samsung.
John Barretto - management supervisor, Milestone Brandcom
His vast knowledge and established relationships within the industry will greatly strengthen the organisation's service capabilities in successfully delivering communication solutions with speed and scale. An energetic professional, Barretto has over 10 years of rich industry experience. He began his career in 2001 and worked in leading agencies like Bates 141 and Ogilvy & Mather in addition to OMI(a division of Laqshya Media) and Arkom Advertising. Throughout his career span, he has been responsible for managing a gamut of operations towards ensuring effective planning, buying and client servicing for some of the best brands in India. He also spearheaded the Vodafone Gujarat team, and single handedly launched Vodafone in MPCG circle. Some of the notable clients he has worked on include HSBC, Cadbury India, Future Group, SBI Mutual Fund, Travel & Living, STAR India, Kotak Mahindra, Hindustan Times, Radio Mirchi.Zee TV, HDFC Group and Shaw Wallace.
Swati Ratnakar – creative and content director, planning, Milestone Connect
Swati Ratnakar brings with her 8 years of experience including more than three years in DDB Mudra credited with renowned brands like Pepsi, Philips, Aircel, Yamaha, Volkswagen, Canon, MSD and Apollo Life Insurance. She has also won many awards for her work on Lemon Pattalam, Slice Bus, Dew Extreme and Philips Newspaper Conference. Prior to this she has also worked as a journalist with the India today group, 360 Degrees and T.I.C Integrated Marketing. She feels it is now time to explore new opportunities, channels and tools to attract consumers, to shift from a quantitative approach to a qualitative approach to create experiences that bring a smile, make people interact and share the same with many others.
Yash Vardhan Verma – director brand communication, Milestone Connect
Yash Vardhan Verma comes with 7 years of experience, with more than 3 years in Ogilvy where he worked extensively on Vodafone and then moved to DDB Mudra and worked on telecom and FMCG clients like Diet Pepsi and Aircel. He played an important role in developing brand Vodafone – when it shifted from 'Pink' to 'Red' and was deeply involved in 8 circle launches of Aircel. Milestone is a youth organisation and has already made a mark in the OOH business, Verma with his added enthusiasm and energy will further expand the brand communication business creating unique brand experiences and connections with the consumers. His key role is to develop business and nurture existing clients.
Gaurav Singh Chauhan – senior manager, brand communications, Milestone Connect
Gaurav Singh Chauhan has joined with over 6 years of experience in the event industry, working with agencies like Brilliant Entertainment, Wizcraft and R K Swamy/Hansa Group. He has worked as a strategic planner and servicing manager for brands like Aircel, Nokia, Yahoo!, Suzuki Motorcycles, NDTV, Nestle, Micromax, LG Electronics, Samsung and GE.
Besides the new additions to the team, Ravi Ambrose, senior VP integration and new initiatives, has been given additional charge of South India operations with Prashant Mishra moving up as regional head North, Milestone OOH.
“I am glad to announce such an exciting force lined up aboard. We were looking to inject excitement into brand communication for our clients with unique brand experiences through consumer connect programmes. With such boundless energy and young and enthusiastic team joining us, we are confident to take brand communication and consumer experiences to scale new heights”, concluded Bhattacharyya.