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Thums Up 'Toofani Zone' storms Ghaziabad with thrilling activities
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network2media Bureau   
Tuesday, 08 May 2012 09:00 (IST)
Thums UpGHAZIABAD: Thums Up, India's iconic and one of the largest selling sparkling beverage, gave its consumers in Ghaziabad an opportunity to experience the 'Thunder' like never before at the Thums Up 'Toofani Zone' event. The unique and exciting 4 hour action packed initiative, organised at the Ram Leela Maidan, designed to connect and engage with the consumers by staging a host of thrilling activities successfully enthralled the consumers leaving them asking for more. These included international extreme sports such as freestyle BMX biking and Parkour, choreographed dance sequences, laser and pyro show, a pulsating rock concert by the popular band, 'Euphoria' and some exciting games for consumers which gave them an opportunity to win a BMX bike and some other Thums Up branded merchandise.

The venue reverberated with cheer and enthusiasm as zealous audience watched the dare-devilry stunts performed by internationally acclaimed BMX freestyle artists, Scott Wirch and Spencer Bass. This was not it, they also got a flavour of sheer grit and courage, when the team of international Parkour artists, Andrew 'Syn' Obenreder, Nick Maurer and Chris Stevenson, displayed their awe-inspiring Parkour skills to freestyle jump, roll, climb, leap, sprint, flip and fly over tracks and obstacles. The adrenalin pumping acts were followed by a pulsating and thumping performance by noted Indian rock band 'Euphoria' who enthralled the audience with a 'Toofani' concert, all interspersed with lively choreographed dances. The evening was also lit up with a special Laser and pyro show, and culminated with fireworks marking the perfect end to the perfect consumer experience.

Anupama AhluwaliaSpeaking about the initiative, Anupama Ahluwalia, vice president – marketing, Coca-Cola India and SWA, said, "Thums Up has always been associated with action, attitude and adventure - a positioning that has made it India's leading sparkling drink brand. The Thums Up 'Toofani Zone' is a special initiative that takes on from the resounding success of our rural initiative, Thums Up 'Jalsa', to now connect with our urban loyalists. This unique 'Toofani' experience of some of the best entertainment and extreme adventure sports is in keeping with Thums Up's current credo of 'Aaj Kuch Toofani Karte Hain'. We hope that the consumers will enjoy this thrilling experience".

The first of its kind consumer engagement initiative is also being rolled out in 3 other cities namely; Allahabad (May 13), Varanasi (May 20) and Kanpur (May 27). In order to get entry into the Thums Up 'Toofani Zone', consumers just have to purchase a bottle of Thums Up and obtain entry tickets to the show. 

To ensure that maximum consumers get the opportunity to witness and soak up the thrill and magic of the Thums Up 'Toofani Zone', the main event was preceded by a five-day road show that showcased a mini 'Toofani Zone' with a set of BMX riders and Parkour artists performing as a teaser to the main event. After making its debut in Ghaziabad in the first leg of its journey, the Thums Up 'Toofani Zone' will travel on to cover cities like Allahabad, Varanasi and Kanpur with its eclectic mix of adventure activities.  

Comments

avatar Gaurav Batra

Doing these things were never big unless you really make it look bigger by shouting in the Market.
Mountain Dew called Crusty Demons in year 2005 and this year too they called them to perform such activities.
Thumsup should have waited or would have done this thing much before it was done by MDew.
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