Home Corporate Briefs Radio City 91.1 FM is back with season II of 'Gully Premier League'

Newsletter Subscription

Radio City 91.1 FM is back with season II of 'Gully Premier League'
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
Tuesday, 15 May 2012 09:00 (IST)
Radio City 91.1 FM, GPLMUMBAI: Post the phenomenal success of the first season, FM Bole toh Radio City 91.1FM is back with the second season of 'Gully Premier League' (GPL). This year, GPL promises to be bigger, better and crazier than the last season. Given that India is a cricket fanatic nation, 'Gully Premier League' season II aims to add to the cricket fervour and gusto ruling the minds of listeners and hit a new high this year. Doubling the entertainment quotient among participants and listeners this season, GPL II extends across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad, Lucknow, Jaipur, Nagpur, Surat, Baroda, Vizag and Coimbatore.

'Gully Premier League' (GPL) is a month long activity with series of matches between different regions of the city. The tournament invites local cricket teams across streets of India to play against each other for the ultimate GPL trophy and a cash prize up to Rs 1 lakh. Season II of GPL has received an overwhelming response as more than 14,000 teams have registered for the tournament. The entire event is executed in 4 phases – qualifiers, quarter finals, semi finals and the finale.

Ashit KukianElaborating on this initiative, Ashit Kukian, COO and president, Radio City 91.1 FM, said, "We at Radio City have built our marquee properties on the 3 Cs – cricket, cinema and city. All our properties engage with the 'Cityzens' where they get to showcase their talent in one of the spheres. 'Gully Premier League' happens to be our biggest brand activation that identifies and incentivises cricket talent among the listeners. Season II of GPL is bigger as we reach out to 14 cities across India and we really look forward to great responses from the youth of India."
 
UP Talks OOH 2010