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Tata Housing splashes colour with the Mumbai 'Wallbook'
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Thursday, 17 May 2012 09:00 (IST)
Tata Housing, Mumbai WallbookMUMBAI: In an endeavour to support a vibrant art and culture to beautify the city, Tata Housing Development Company Limited (THDC), one of India’s fastest growing real estate developers has taken the initiative to design the first longest wall painting activity in Mumbai –The Mumbai 'Wallbook'. On May 20, THDC is encouraging 'Mumbaikars' to express their love for the city by designing different facets of their dream city in colours at Tulsi Pipe Road.

Rajeeb DashAround 500 artists will be putting up their imagination with the theme ‘Design Your Dream City’. The activity will be judged by eminent artists from the Industry. Speaking about their association with the Mumbai 'WallBook', Rajeeb Dash, head of marketing, Tata Housing, said, “We are very happy to be associated with the Mumbai 'Wallbook' project and do our bit to design the beautification of the city by promoting this event. This is an initiative to redecorate the defaced city walls, with beautiful theme-based paintings by professional painters. This provides 'Mumbaikars' an opportunity to express themselves as well as project a positive message to the society through art and what they desire their city to look like.”

The Mumbai 'WallBook' is an attempt by Tata Housing and Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting .
 
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