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International: Citi takes over tube stations to toast 200 years in banking
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network2media Bureau   
Friday, 18 May 2012 09:00 (IST)
CBS Outdoor, CitiLONDON: The bank Citi is celebrating its 200th anniversary with an outdoor ad campaign that will take over a number of tube stations in London.

Major campaign launched Citi has teamed up with CBS Oudoor to launch a major campaign spanning pillar wraps, floor graphics, double-sided glass walls, escalator surrounds, vinyl panels, banner sites and escalator silver centres at Canary Wharf, Waterloo and Liverpool Street stations.

Thedrum.co.uk reports that the campaign will until June 10 and also includes an additional wrapped corridor at Bank station.

It is designed not only to celebrate the bank's bi-centenary but also to communicate its new brand strategy, 'Progress', charting its roots from a trade finance bank in 1812 to helping to launch Google Wallet in 2011.

Jason CotterrellJason Cotterrell, country director, UK, CBS Outdoor, said, "This is a great campaign that not only celebrates Citi's history, but also looks to the future with a fresh approach for the brand.

"Using outdoor advertising at transport hubs in London is an ideal platform to reach the bank's urban focussed target audience, with the station dominations demonstrating the creative flexibility and diversity of the outdoor format."

This activity forms part of a wider advertising campaign that will reach more than 200 markets worldwide.

KineticThe campaign was bought by Kinetic in Manchester.


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