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Percept OOH executes 7 city outdoor campaign for Speciality Restaurants Limited's IPO
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network2media Bureau   
Monday, 21 May 2012 09:00 (IST)
Straddling visibility MUMBAI: Leading Out-of-Home agency Percept OOH has executed an extensive outdoor campaign announcing the IPO of Speciality Restaurants Limited. The 10 day campaign has been executed from May 9 to May 18, 2012.

Large formats deployed The objective of this campaign was to create awareness and generate investor interest for the IPO across the 7 target cities such as Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. Creatives mounted on large formats highlighted details like price band, date of bid and issue. The campaign has ensured maximum exposure reaching the target audience – retail investor at prominent landmark sites like Patel Bridge in Mumbai creating spotlight effect.

Displays in a series Speaking about the campaign, a company spokesperson, Speciality Restaurants Limited, said, “Keeping in mind the profile of Speciality Restaurants established through several famous brands, 'Mainland China', 'Oh! Calcutta', 'Sigree', 'Haka', 'Machaan', 'Mostly Kebabs', 'Just Biryani' and 'Sweet Bengal', informing prospective retail investors have been crucial. So far the campaign has been beyond satisfactory status.”

Rajneesh BahlRajneesh Bahl, business head - outdoor, Percept OOH, said, “The task has been to execute the campaign overnight within a few hours. The entire team of Percept OOH worked sleeplessly having delivered the desired result. Targeting investors required precise planning and detailing.”

Vertical format Apart from this, the agency has initiated big noise campaigns for Levis and Daikin. Percept OOH has already achieved 30 percent target growth for this fiscal. Creative ideas, focussed client servicing and new business development will fuel increase in market share of the agency.

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