DUBAI: JCDecaux Dicon has been awarded the exclusive advertising contract for Dubai International Airport Concourse 3, extending its partnership with Dubai Airports to 2020.
Scheduled for completion at the end of 2012 and due to open in the first quarter of 2013, Concourse 3 will comprise 11 floors and an annual capacity of 19 million passengers, boosting the airport's total capacity to 75 million passengers each year, states moodiereport.com.
Designed for the exclusive use of Emirates airline, it will become the world's first Airbus purpose-built A380 Concourse.
Covering a total built-up area of 528,000sq. m, Concourse 3 will feature 33 aircraft access points (20 of which will be jet-bridge contact gates), two luxury hotels and 11,000sq. m of retail space.
Dubai Airports senior vice president commercial, Eugene Barry said, "By 2020, our passenger numbers will reach 98.5 million, and Concourse 3 is a fundamental part of our expansion plan to accommodate this tremendous traffic growth.
"Along with boosting our capacity, it will also elevate our airport's service levels. The advertising environment in Concourse 3 is a key part of this major project to ensure a stimulating airport environment. It also plays a vital role in boosting non-aeronautical revenues to fund further airport development.
"JCDecaux Dicon has fully demonstrated its capability at Dubai International to deliver powerful advertising solutions for the world's leading brands, and we are pleased to extend our commercial partnership to the new concourse."
Jean-Charles Decaux, chairman of the executive board and co-chief executive officer of JCDecaux, said, "We are delighted to be selected again by Dubai Airports one and a half years after we were awarded the advertising contract for Dubai World Central.
"This new contract underlines the success of our existing partnership. In the past few years, we have been dedicated in extending the client base in Dubai International and bringing better advertising values for Dubai Airports. We have also been proactively introducing various digital media to meet our clients' needs, and at the same time enhancing the airport environment and passenger experience.
"We will continue to offer high quality and innovative media solutions and services to the advertising market, hence benefiting the airport and its passengers. As a world-class facility, Concourse 3 in Dubai International will be a unique showcase for our portfolio of high-profile advertising clients."