CAPE TOWN: Graffiti Student Media recently got student travel specialist, 'Student Flights' on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from 'Student Flights' previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
The branded vehicle formed part of a three-month awareness campaign aimed at attracting attention to the Stellenbosch 'Student Flights' store. Commenting on the campaign, Zoë Illingworth, marketing manager, Student Flights, said, "Student Flights Stellenbosch took the opportunity to utilise this mobile medium to increase the visibility of the store and the travel deals on offer to the 'Maties' student community as well as the city of Stellenbosch at large. This small varsity town lends itself to this type of medium as it is a specific targeted student area."
John Rice, MD, Graffiti, added, "Based on the response that 'Student Flights' had to their initial branded taxi-top campaign, they decided to experiment with a full vehicle wrap and Stellenbosch in particular is perfectly suited to a medium of this nature. As a result, they managed to create a really positive brand association for the local store."
Illingworth concurred, "The branded vehicle was really well-received – we have had fantastic feedback from everyone who encountered it and even some requests as to how people can become drivers of a 'Student Flights' vehicle."