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Kinetic India builds attractive outdoor showcase for Myntra.com
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network2media Bureau   
Wednesday, 30 May 2012 09:00 (IST)
Maximising exposure KOLKATA: Leading e-commerce fashion destination, Myntra.com has once again embarked on an outdoor campaign titled 'Shop Online'. The company has versted its outdoor advertising duties with Kinetic India. The month long campaign has been executed in Delhi, NCR.

Tactical placement The objective of the campaign was to increase awareness of the Myntra.com brand and showcase various national and international brands retailing under the banner of Myntra.com along with the categories.

High visibility The campaign brief was to project Myntra.com as a leading online destination for the latest lifestyle, fashion productes and accessories, showcasing various brands on Myntra.com.

High footfall locations The agency has executed the campaign in Delhi, NOIDA and Gurgaon. In order to maximise exposure and visibility at key consumer catchment areas, the agency has used mall media properties, big snap posters, bench branding inside DLF buildings. Media inside DMRC trains has also been used in the NOIDA City Centre to Dwarka stretch.

Ashutosh LawaniaCommenting on the initiative, Ashutosh Lawania, co-founder and head of sales, Myntra.com, said, "Delhi and NCR region is one of the top 3 markets for us and we are keen to showcase our commitment to providing the latest fashion and lifestyle products and the best service to our customers. Our delivery periods have been reduced drastically in the northern region with the opening of our Delhi warehouse and we are confident that this will bring cheer to our customers in the region."

Bindu GopinathTalking about the campaign, Bindu Gopinath, business director, Kinetic India, said, "We received a brief for Delhi NCR which is one of the key markets for the brand. We chose destination media, metros and office complexes which are skewed towards our TG ensuring minimum wastage."

Buiding frequency "As per our 'Moving World India' study launched this year, Delhites are confirmed shopaholics and with the opening of the new warehouse and quick delivery time, am sure we will win them all over for our client", concluded Gopinath.

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