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International: JCDecaux to showcase outdoor ad technology at Sydney Opera House
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network2media Bureau   
Wednesday, 30 May 2012 09:00 (IST)
JCDecauxSYDNEY: JCDecaux will showcase the world's leading technologies in Out-of-Home marketing at a major industry event to take place in July.

With new technology and connectivity rapidly accelerating in the Out-of-Home sector, emerging interactive solutions that have not been seen in most markets worldwide will be demonstrated at the JCDecaux event that will take place at the Sydney Opera House on July 19.

Steve O’ConnorSteve O'Connor, CEO of JCDecaux Australia, announced the event at the Mumbrella welcoming event for Mumbrella 360 speakers. He said the purpose of the technology show was to demonstrate new platforms and drive entirely new thinking for Out-of-Home that delivers heightened consumer engagement through a combination of technology, creativity and interactivity.

O'Connor said the Opera House event would coincide with a never-before seen industry conference featuring a range of leading global and Australia-based experts on trends and implementation of marketing technologies and creativity that meets rapid shifts in consumer behaviour.

"We are focussed on innovation with a strategic purpose. As we have seen from consumer reactions to new Out-of-Home technologies we have deployed recently for marketers like Unilever, Nokia, Commonwealth Bank and NRMA, our sector is reaching a tipping point where we see new levels of connectivity not so-far achievable in the OOH industry",

said O'Connor. "We will bring the world's leading thinkers and technology solutions together in July to demonstrate where our industry is headed."

JCDecaux will announce its international and local speaker line-up for the July event in the coming weeks.

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