Home News International: Magnum Infinity launches Australia's first facial recognition billboard

Newsletter Subscription

Poll

Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?
 

Archive News

International: Magnum Infinity launches Australia's first facial recognition billboard
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Friday, 01 June 2012 09:00 (IST)
Streets, Magnum Infinity, JCDecauxSYDNEY: Ice cream maker Streets has launched a facial recognition billboard for brand Magnum Infinity, which the advertiser claims is an Australia first.

After smiling to activate, users are instructed to pretend to bite the Magnum. A camera in the billboard registers the user's mouth movements and imitates it by biting the ice cream on screen. Users can also smile for their photo to be uploaded on to the Streets Magnum Facebook page.

Spinifex GroupCreated by experiential marketing firm Spinifex Group, the billboards are located in high traffic areas around Sydney, Melbourne and Brisbane for two weeks, reports mumbrella.com.au.

Joe PeschardtJoe Peschardt, corporate director of Spinifex Group, said, "We are very excited to help Magnum launch Australia's first ever facial recognition billboard. In partnership with JCDecaux, we were able to combine the latest in technology with the art of great storytelling to deliver a highly immersive, unforgettable experience. For us, this is just the beginning and we are looking forward to working with Unilever to keep pushing the boundaries of outdoor media."
 
 

Comments

Show/Hide Comment form
 
WONSA
Pioneer Publicity
US Adcom