NEW DELHI: In order to promote its various tariff plans, dongle and its association with Indian Idol 6, leading telecom service provider, MTS India has embarked on an extensive, high impact and innovative outdoor campaign. The campaign has been executed in 41 cities in Uttar Pradesh. Out-of-Home media specialist, Converge Communications has handled the campaign execution duties.

The various offerings target the professionals and the youth alike and the activity reaches out directly to the target audience across UP. Converge Communications has deployed a wide variety of outdoor media formats to maximise deliverables against multiple campaign objectives.

 

Literally twinkling

 

Commenting on this initiative, Sachin Seth, senior lead, marketing, Uttar Pradesh, MTS India Ltd., said, "With our diversified offerings, we are targeting the outdoor space which forms a core component of any advertising campaign. Our endeavour is to provide excellent results through differentiated product offerings."

"We plan to utilise the expertise that Converge Communications has in the OOH platform and we are confident that the association will be a beneficial one. We found in them a partner, who shared our passion and vigour to bring out the best in the most creative form”, added Seth.

Talking about the association with MTS India, Amitabh Sanyal, managing director, Converge Communications, said, "We are very excited to be associated with MTS India for their outdoor advertising campaign and we see this as the next step to building strong relations with the client. We have a large dedicated team to work on this and we aim to succeed in giving MTS top-of-the-mind recall amongst the target audience along with increased brand awareness in North India. We look forward to build congenial ties in future and hope to meet their requirements in a substantial manner.”

For the record, MTS India is an Indian subdivision of Russian Mobile TeleSystems telecommunication company headquartered in New Delhi. It provides wireless voice, broadband internet, messaging and data services in India. MTS India is a subsidiary of Russian conglomerate Sistema and operates across India with over 16 million customers.

 

 

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