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Axis Bank appoints Digitas India
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Wednesday, 27 June 2012 09:00 (IST)
NEW DELHI: Digitas, the world’s leading digital marketing agency has been appointed by Axis Bank as their digital AOR. Digitas will conceptualise, design and manage Axis bank’s presence online across the bank’s verticals and practices.

Manisha Lath GuptaOn the association, Manisha Lath Gupta, chief marketing officer, Axis Bank, said, “At Axis bank, we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank.”

Kanika Mathur"Working with Axis bank is extremely exciting and challenging for us", said Kanika Mathur, president Digitas India. "We will be using some of our worldwide learnings and best practices to create and implement best in class strategies and consumer experiences for Axis bank. These will include helping position new and current services online as well as in social media."
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