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Times OOH builds loud outdoor appeal for TRAFFIC's ‘Wanted Alive’ campaign
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network2media Bureau   
Friday, 06 July 2012 09:00 (IST)
High impact NEW DELHI: With Asia's big cats increasingly under threat in the wild, TRAFFIC's latest public service advertisement campaign reminds people that these felines are 'Wanted Alive' in their natural habitat.

High exposure Campaign creatives feature the four Asian big cats — Tiger, Leopard, Snow Leopard and Clouded Leopard — all of them threatened by illegal trade in their body parts. Strong messaging carried by the campaign asks people to do their part to ensure the four species continue to live in the wild.

High footfall location Times OOH has provided generous support for the campaign by offering hoarding sites and digital screens to TRAFFIC in India for display.

Large displays have been put up at the DND Flyway in Delhi, airports, metro stations, and other strategic locations across the country.

Captive visibility TRAFFIC’s new campaign underlines the imperative need to protect Asian big cats in the wild. Tiger, Leopard, Snow Leopard and Clouded Leopard are found in a variety of habitats across India but are being killed for their body parts which are smuggled through porous borders to clandestine international markets.

MKS PashaMKS Pasha, associate director and interim head, TRAFFIC India, said, “Preserving our wildlife should be a concern for everyone. Protecting species means protecting their forests and other habitats, and that also means securing the water quality in our rivers and other water supplies. 'Wanted Alive' is TRAFFIC India’s message to the public towards conservation of Asian big cats. Inherent respect for our wildernesses will go a long way in helping secure our natural treasures.”

Ravi SinghRavi Singh, secretary general and CEO, WWF-India, further added, “Poaching has become the single largest threat to these cats in the wild. WWF-India and TRAFFIC have worked tirelessly to highlight the gravity of this threat. People across India need to recognise the importance of the Tiger to our country’s image, and help stop those who would plunder our national treasure for their greed.”

Sunder HemrajaniSunder Hemrajani, MD, Times OOH, said, “Times OOH wholeheartedly supports the cause of protection of wildlife undertaken by TRAFFIC and WWF-India. It is important for people to understand their role in wildlife conservation. Our various premium properties offer such an opportunity as they reach out to an audience that can pioneer this change. We are happy to promote and be a part of this cause.”

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