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RC&M helps LG Electronics launch 'LG Lifestyle & Service on Wheels'
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network2media Bureau   
Friday, 06 July 2012 09:00 (IST)
Unique initiative NEW DELHI: LG Electronics had initiated an innovative campaign, to enthrall the Indian consumers’ confidence with the launch of the first of its kind, state-of-the-art 'LG Lifestyle and Service on Wheels. LG has a compelling range of premium offering across various product categories. The lifestyle lounge recreates the décor of the customers' home to give them a perspective on how LG’s premium range of products enhance their homes and their lives.

Building interactivity Consumers today are buying products that go beyond rational benefits and are lifestyle statements. LG is taking a step ahead towards meeting the implicit needs of their consumers by coming closer to them with the launch of, 'LG Lifestyle and Service on wheels' initiative. Designed as a direct-contact initiative for LG’s aspiring and lifestyle conscious consumers, the LG bus showcases the company’s flag-ship products and takes consumer experience to a new high.

Spreading the message The bus is designed around the concept of a modern home that embodies technology and style. The bus also has a section on service, endorsing the brand’s promise of world class service. A team of a lifestyle consultant and a service engineer will help the consumers experience the 'Life’s Good' philosophy. The lifestyle consultant will give professional tips on home décor and technology to make the home become a style statement. The service section with the availability of a service engineer is geared to resolve minor repairs and will take up other service queries. The LG 'Lifestyle and Service on Wheels' is well wired with broadband connectivity on-board for faster call allocation and flow of information.

L K GuptaOn the brand-new initiative launch in Mumbai this June, L.K. Gupta, VP-marketing, LG Electronics India, said, “Today’s consumers want the very best of everything. They want better quality, differentiated features that aid convenience, strong after sales service standards, world class designs and highest standards of consumer engagement. We have introduced 'LG Lifestyle and Service on Wheels' with the sole aim of coming closer to our consumers and build emotional connect. This is one of the finest experience and service led initiatives the consumer durable industry has ever witnessed. We are confident that with this unique initiative, LG will certainly witness positive change in the customer service space and significantly raise the bar of customer aspirations.”

Creating engagement RC&M, the on-ground partner for 'LG Lifestyle and Service on Wheels has taken LG on a journey to more than 100 RWA’s across Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and Maharashtra.

Having done 16 cities, and acquainted with close to to 40 thousand customers, the bus has travelled South India, Maharashtra and Gujarat already. The LG LSOW will be seen in Kerala for Onam and in the Northern part around Diwali. The 'Lifestyle and Service on Wheels' targets at being right there for its clientele, at their expediency to give them a direct experience of its premium most products.

Priya Monga“Exhibiting all the premium and much aspired LG products, the lifestyle lounge in the bus serves as the perfect tool to enter the consideration set of target group and leverage their loyalties for the brand, effectively giving LG a competitive edge”, said Priya Monga, business head, RC&M.

Enhancing customer satisfaction and creating a greater reliability for the brand the initiative has accustomed over 40000 customers so far. 'LG lifestyle and Service on Wheels' is poised to fan out to the rest of the country in the days ahead.
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