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DIGIWorld unveils its new brand identity
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Tuesday, 10 July 2012 09:00 (IST)
MUMBAI: DIGIworld, the retail initiative from the Videocon Group has unveiled its new brand identity and brand repositioning ‘DW’. The highlight of the new logo, which is abbreviated identity to DIGIWorld, highlights the growth perspective and the technological advancement with which the brand is flowing. The new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning evolves the friendlier, happier communication tone adopted across the stores in India. The brand campaign is targeted at a wide base of customers pan India, through a 360° media approach, uses multiple platforms such as Out-of-Home, print and digital media.

Jaideep RathoreSpeaking on the occasion, Jaideep Rathore, chief operating officer, DIGIworld, said, “DIGIWorld is committed to provide the best service in the retail sector. From evolving the change in the existence of the electronic retail chain, DIGIworld has planned this alteration in logo as well so as to create and maintain brand proposition with the image. Thus, ‘Digital WOW’ is all about establishing DW as the new identity. The exposition behind DIGIworld’s logo transformation comes from our constant attempt to listen and respond to the market fluctuation in India and overseas. While DIGIworld has completely adapted the new tagline - ‘Experience. Live. Believe’, in every sphere of our operating domain, today will mark the beginning of an upheaval for customers of CDIT Products”.

With the completion of a successful year, DIGIworld has grown to be the ‘Fastest CDIT Retail Chain in India’. Achieving a pan India presence with 400 Stores in a short span of 1 year, DIGIworld has also attained highest growth of over 100 percent in CE/HA and mobiles year by year. Selling largest number of smart phones amongst LFR’s, DIGIworld is now placed at a leading position in organised trade for iPhones. With a turnover of Rs. 700 crore last fiscal with a targeted figure of Rs.1200 crore for 2012, DIGIworld is the first retail company to be recognised and awarded by Power Brands as the 'Retail Power Brand for 2011'.
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