MUMBAI: Global Advertisers, India's leading integrated OOH media solutions company has mounted a high impact campaign to promote Balaji Telefilms' movie 'Kya Super Kool Hain Hum'. Directed by Sachin Yardi, and produced by Ekta Kapoor, the film is a sequel to the 2005 surprise hit, 'Kyaa Kool Hai Hum'. The movie has been promoted through hoardings along with TV, radio, print and digital platforms.
Large creatives of the film starring Tusshar Kapoor and Ritesh Deshmukh in psychedelic colours had been put up on Global's hoardings across Mumbai. The colourful mix of creatives attracted a high degree of interest in the film through out the city. The film released on July 27, 2012.
Global had conceptualised an extensive all round promotional plan for the movie, that in addition to large format hoardings, included a PR campaign, direct mailers and text messages that reached over 10 lakh consumers. Global’s official social-networking accounts such as Facebook, Twitter and Blogs had also been engaged for the promotion of the film online. As part of the arrangement, the film also incorporated 'in-film' promotions for the Global Advertisers brand.
Commenting on the association, Sanjeev Gupta, managing director, Global Advertisers, said, “We would like to thank Ekta Kapoor of Balaji Motion Pictures for believing in us. We introduced monsoon packages to suit all budgets this year. We are experiencing record high demand for our outdoor inventories, a large percentage of which is being fuelled by film promotions like the one we have charted out for 'Kya Super Kool Hain Hum'."
"Our research, media planning and after sales teams are doing a phenomenal job of helping our clients achieve the desired impact", added Gupta.
It is pertinent to note here that Global Advertisers was also entrusted with the outdoor promotion for Balaji Motion Pictures' superhit film, 'The Dirty Picture'.
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