Home News Global Advertisers mounts high impact campaign to promote Balaji Motion Pictures' 'Kya Super Kool Hain Hum'

Newsletter Subscription

Poll

Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?
 

Archive News

Global Advertisers mounts high impact campaign to promote Balaji Motion Pictures' 'Kya Super Kool Hain Hum'
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Wednesday, 08 August 2012 09:00 (IST)

High impact MUMBAI: Global Advertisers, India's leading integrated OOH media solutions company has mounted a high impact campaign to promote Balaji Telefilms' movie 'Kya Super Kool Hain Hum'. Directed by Sachin Yardi, and produced by Ekta Kapoor, the film is a sequel to the 2005 surprise hit, 'Kyaa Kool Hai Hum'. The movie has been promoted through hoardings along with TV, radio, print and digital platforms.


Large format Large creatives of the film starring Tusshar Kapoor and Ritesh Deshmukh in psychedelic colours had been put up on Global's hoardings across Mumbai. The colourful mix of creatives attracted a high degree of interest in the film through out the city. The film released on July 27, 2012.


Maximising visibility Global had conceptualised an extensive all round promotional plan for the movie, that in addition to large format hoardings, included a PR campaign, direct mailers and text messages that reached over 10 lakh consumers. Global’s official social-networking accounts such as Facebook, Twitter and Blogs had also been engaged for the promotion of the film online. As part of the arrangement, the film also incorporated 'in-film' promotions for the Global Advertisers brand.


Sanjeev GuptaCommenting on the association, Sanjeev Gupta, managing director, Global Advertisers, said, “We would like to thank Ekta Kapoor of Balaji Motion Pictures for believing in us. We introduced monsoon packages to suit all budgets this year. We are experiencing record high demand for our outdoor inventories, a large percentage of which is being fuelled by film promotions like the one we have charted out for 'Kya Super Kool Hain Hum'."


Maximum exposure "Our research, media planning and after sales teams are doing a phenomenal job of helping our clients achieve the desired impact", added Gupta.


It is pertinent to note here that Global Advertisers was also entrusted with the outdoor promotion for Balaji Motion Pictures' superhit film, 'The Dirty Picture'.

 

 

 

 

Also read:

Global Advertisers adds outdoor style to Kimaya’s campaign
Global Advertisers goes outdoors to promote 'Mere Dost Picture Abhi Baki Hai'

Global Advertisers undertakes outdoor promotions of 'Tere Naal Love Ho Gaya' in Mumbai
Global Advertisers mounts 'squeaky clean' outdoor campaign for 'The Dirty Picture'

Global Advertisers creates high impact outdoor presence for 'Super K'
Global Advertisers creates outdoor pull for Tijaria Polypipes IPO
Global Advertisers sets grand outdoor stage for 'Lion King Part 2' in 3D
Global Advertisers makes 'Singham' stand out from OOH clutter
Global Advertisers ensures a 'Happy' OOH beginning in Mumbai for Zee Café's 'Happy Endings'
Global Advertisers builds OOH stage for regional films
Global Advertisers & Lions Club unite to support Anna Hazare
Global Advertisers and AB Catridge extend support to Team India
Global Advertisers expands media portfolio; acquires key, premium sites
Global Advertisers bullish on current quarter, reinforces quality imperative
Global Advertisers joins hands with Shabana Azmi for Mijwan Welfare Society fund-raiser
Global Advertisers invokes Mumbai not to mix drinking and driving
Global Advertisers extends a gigantic welcome to Obama
Global Advertisers in Franchise India's 'Top 100 Small Business of the Year 2010'
Global Advertisers builds impactful outdoor presence for AB Cartridge
Global Advertisers projects Dev Anand's 'Hum Dono Rangeen' on expansive OOH canvas
Global Advertisers lends OOH muscle to Career Point Infosystems onward march
Global Advertisers deploys unique hoarding outside Mumbai airport

Global Advertisers innovates to showcase BoB's next-gen makeover

network2media turns one: Brand custodians set new performance benchmarks

Global Advertisers soups up glamour quotient for Shree Ganesh IPO campaign

Global Advertisers OOH campaign rakes in moolah for DQ Entertainment's IPO

Global Advertisers executes IPO campaigns for ARSS Infrastructure, Aqua Logistics

Comments

Show/Hide Comment form
 
WONSA
Pioneer Publicity
US Adcom