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Milestone Brandcom launches outdoor rocket to promote TATA Docomo's 'Smart Life Plan'
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network2media Bureau   
Wednesday, 01 August 2012 09:00 (IST)
High impact MUMBAI: Leading integrated OOH brand solutions agency, Milestone Brandcom has once again executed another innovative campaign to promote TATA Docomo's 'Smart Life Plan' in Madhya Pradesh and Chhattisgarh (MPCG) circle. The month long campaign has been executed in Indore.

Another view The latest campaign rolled out by TATA Docomo across media in MPCG highlights the ‘Smart Life Plan’ promise through the fact that mobile 3G and talk time have been smartly bundled for today’s youth, who like to live on the go. The plan offers a talk-time of Rs. 219 against a recharge of Rs. 246 and on an additional recharge of just Rs.4 offers 1GB of 3G data.

The creative promotes the unique 3G offer with a rocket launcher campaign signifying speed and the fast paced lifestyles that today’s youth live in. The innovative Out-of-Home execution by Milestone Brandcom includes a huge 3D rocket, launching from a hoarding creating a realistic smoke trail behind.

Shailendra SinghCommenting on the outdoor campaign, Shailendra Singh, hub head - TATA Docomo, MPCG and Gujarat circle, said, “The communication objective was to break through clutter and the  pricing warfare in the telecom industry to announce the newest plans available with the Docomo network. The innovative execution helped in grabbing consumer attention and standing out amidst stiff competition. Simple yet most relevant, Milestone Brandcom ensured visibility across relevant consumer touch points Out-of-Home and garnered maximum attention with its innovative streak.

Imtiyaz Vilatra“The smartly bundled rocket speed data plan for a nominal amount required a communication that was differentiating as well as unique. The rocket launching into space was to get people onto the fast lane to catch up with the fast paced life with TATA Docomo", said Imtiyaz Vilatra, founder member and managing partner, Milestone Brandcom.
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