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Nestlé targets fitness fanatics through TLC
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network2media Bureau   
Thursday, 09 August 2012 09:00 (IST)
Nestle, Nu-Venture Media, Zenith Optimedia, TLCJOHANNESBURG: As part of its drive to create brand awareness and promote its range of nutritional shakes to health-conscious consumers Nu-Venture Media, on behalf of Zenith Optimedia and Nestlé has signed a three month campaign with TLC, Unlimited's washroom advertising specialist, for door wraps in 17 Planet Fitness gyms across the country.

Brett TuckerTLC joint MD, Brett Tucker said, "There is great synergy between Nestlé's nutritional shakes and gym users frequenting Planet Fitness gyms."

"Gym users know that to look good on the outside, they have to ensure that they consume only healthy and nutritious food, so where better to target your core consumer than in an area where health matters are top of mind and the brand's target consumers spend a considerable amount of time?", said Tucker.

Highly focussed advertising The bright, vibrant and highly-visible door wraps are therefore a great way of creating and growing brand awareness while at the same time ensuring the brand is top of mind amongst the gym users when they shop for healthy drinks to supplement their diets.

An additional benefit is that brands can dominate a particular space using TLC platforms as brands are guaranteed category exclusivity which means a client's brand can dominate a particular washroom environment.
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