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Tyroo Direct launches its mobile offerings
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Monday, 13 August 2012 09:00 (IST)
Tyroo DirectNEW DELHI: Tyroo Direct, India’s leading performance marketplace has launched its mobile performance product offerings. Tyroo’s mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types - web, tablets and mobile.

Tyroo’s mobile performance products have been launched to fulfill advertiser’s requirement of ensuring presence on devices that are capturing television and PC’s share of time and optimising the purchase funnel for assisted commerce. Tyroo’s mobile portfolio includes: CPL Demand Generation, WAVE-Pay Per call to drive assisted commerce, RAPID – Mobile APP Download.

Siddharth PuriSiddharth Puri, business head, Tyroo Direct, said, “We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 percent y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead. Our mobile performance solutions will enable businesses to scale-up and achieve higher ROI’s. For instance, Tyroo’s 'Click to call' is already enabling assisted commerce in India while RAPID is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.”

Tyroo Direct has implemented its mobile performance marketing campaign and delivered some remarkable results. Advertisers which have been enabled on the marketplace include Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip, Tata AIG and many others.

“We are already driving more than a 1000 calls and possess the capability to drive over 50,000 mobile app downloads across Android, iOS and feature phone operating system every day”, added Puri.

Tyroo Direct works with over 3500 publishers across the globe to deliver a variety of campaigns in categories such as e-commerce, travel, banking and finance, automobiles, jobs, matrimony etc. Tyroo Direct is amongst the top 3 customer acquisition channels for 9 out of 10 leading performance advertisers in India.
 
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