MUMBAI: India’s largest radio network, superhits 93.5 RED FM, has added another feather to its cap by gaining an opportunity to represent India at the International Radio Festival (IRF), Zurich.
RadioandMusic.com (from Indiantelevision.com) ran a contest called ‘Sound of India’ along with IRF and Swiss Tourism to search for a radio jockey that would represent India at the festival from September 12-16, 2012. RJ Malishka, the host of the popular breakfast show – 'Morning No.1' in Mumbai, emerged the winner from over 100 entries including radio jockeys and radio show producers belonging to around 70 private and public FM radio stations across India.
RJ Malishka and her show producer Naheed will go live with their radio show from the magnificent castle of Schloss Sihlberg, Zurich to entertain the international audience in Europe. The show will also be aired on RED FM 93.5 in India.
Commenting on the opportunity, Nisha Narayanan, senior VP - projects and programming, RED FM 93.5, said, “Selection to represent India at the International Radio Festival at Zurich only reflects the quality and innovative programming our jocks at RED FM deliver. We are extremely happy on Malishka winning the contest and would like to congratulate her on this feat. She has completed 7 years with us recently and is one of the best jocks the country has presently.”
An ecstatic Maliska added, “I am totally excited and can not wait to host a show in Zurich. It's a wonderful opportunity to represent India and my very own RED FM on an international platform and to an international audience.”
“It was a very difficult decision for both the IRF and Radioandmusic.com to reach, as many of the entries were of a very high standard. Any one of them would have been a good ambassador of the Indian radio industry in Zurich. But Malishka was chosen because she connects with the masses, is bold, takes on strong issues, has fun doing it and she entertains her listeners”, said Anil Wanvari, founder, Radioandmusic.com.
“RJ Malishka represents the young India. The IRF loved the energy in her voice and her show. Going forward, we expect more Indian jocks to participate in the contest and represent India at the IRF”, said Darryl von Daniken, founder, IRF Festival.