NEW DELHI: In a strategic move, Joydeep Dasgupta has been appointed the new head for Mudra Chennai. Prior to this appointment, Dasgupta was VP at Mudra Mumbai and handled brands such as Union Bank, Bank of Baroda and Future Group. In his new role, Dasgupta’s key focus will be inorganic growth, talent management and the creative product.
Commenting on this appointment, Jude Fernandes, ED - Mudra Group, said, “During his long, fruitful stint with Mudra Mumbai, Joydeep played a key role in managing some critical accounts. His success on these brands, knowledge of the business and varied experience make him a fitting candidate to take up the prestigious Mudra Chennai assignment for us.”
“I’m keen on leveraging my experience to build this office into a team that is strong, agile and flexible. We aim to continue our good work and focus on developing a higher benchmark for our output,” added Dasgupta about his hopes for Mudra Chennai.
Dasgupta has over 14 years of experience in the industry while working with agencies such as Advertising Avenues and JWT. He has worked on several iconic brands such as LIC, Onida, Philips, Reliance Infocomm, Godrej, Sunsilk, HSBC, State Bank of India, Kinetic scooters, Air India, etc.
Dasgupta is an avid football fan and follows Manchester United passionately.