MUMBAI: AXN with the help of Bright Outdoor recently has executed a campaign for the reality show ‘Wipeout’, which went on air in September. Using mostly large format hoardings, at least 70 hoardings are being used for the month-long campaign that was executed on August 29 mainly in Bangalore, Mumbai and Delhi.
Speaking on the brief and objective of the campaign, Sudesh Paul, manager – business development, Bright Outdoor, said, “The brief was very simple. The client wanted to create awareness about the newly-launched reality show ‘Wipeout’ in major cities like Bangalore, Mumbai and Delhi. So keeping the brief in the mind, we had to select the places very strategically to execute the campaign. We selected those places where we can grab maximum footfall and eyeballs.”
Adding Amit Sheth, manager - marketing, Bright Outdoor, said, “For the campaign, we focused mainly on large formats hoardings. In Mumbai, some of the places selected for the execution of the campaign include Juhu Palm Grove, Mahim, Matunga, Goregoan Link Road, etc. We really like to thank AXN for giving us an opportunity to serve them.”