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OOH Media: Advantage Insured
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OOH MediaOOH Media flexicasted an insurance product in three different languages - Hindi, Bengali & Tamil - using a TVC of the product. An evaluation of the initiative proved that 87% of the respondents recalled seeing OOH Media screens and a high 67% of them recalled (unaided) seeing the insurance ad on the screens, while 90% had seen the ad on other mediums as well. The big impact of financial services advertising on OOH Media screens was thus reaffirmed.

Wednesday, 21 July 2010 09:00 (IST)
    
TELiBRAHMA: Banking on Augmented Reality
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HSBCTELIBRAHMA uses augmented reality applications to get customers to interact with HSBC Bank via their mobile handsets. In this, static hoardings and print ads of the bank convey messages to the customers once they input the AR code into their individual handsets. All communication from the bank carries a unique AR code that represents corresponding content.
Monday, 31 May 2010 09:05 (IST)
    
TELiBRAHMA: Augmented Reality
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idea TELiBRAHMA used BluFi to run an interactive ‘Use mobile save paper’ campaign for Idea Cellular, targeting the youth in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata and Pune. The augmented reality application, delivered at Café Coffee Day and Barista outlets in the period February-March 2010, enabled users to morph their photos taken on their phones into Abhishek Bachchan’s tree-face, with the background score of “What an idea, Sirji!”.
Monday, 24 May 2010 09:00 (IST)
    
Encyclomedia: Food For Thought
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EncyclomediaEncyclomedia Networks/Mediatag has bagged a Silver at the US-based Summit International Award 2010 recently for creating this graphic design that resembled the front of an oven door through which Australian bakery chain Bakers Delight's products can be showcased. The graphics, placed on the glass display counter, give the impression that the products can be taken straight out of the oven.
Monday, 10 May 2010 08:00 (IST)
    
OOH Media: Showcasing FMCGs
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Based on some 15 studies in the FMCG category, OOH Media has concluded that high screen visibility contributes significantly toward FMCG brand building and recall, campaign awareness and product launches. The OOH screens essentially serve as frequency builders but it also gives greater reach in case of tech parks. Higher the audience profiling, higher will be the reach, the studies denote. Read on for more details. Read on for more:

Monday, 12 April 2010 08:00 (IST)
 
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