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En Route Media takes Shoppers Stop on an interactive journey on EasyCabs
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en route, Shoppers StopMUMBAI: Retail giant Shoppers Stop has taken mobile digital OOH media to a whole new level by partnering with En Route Media. Last year, Mumbai based En Route Media, with a mission to tap into hard-to-reach audiences on the move, launched 'Flo', the country’s first in-cab interactive TV network. Over the past year, a lot of brands have opened up to their innovative medium, the recent addition being  Shoppers Stop.

Tuesday, 27 November 2012 09:00 (IST)
    
MMRDA invites bids for beautification under nine flyovers
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MMRDA
MUMBAI: The Mumbai Metropolitan Region Development Authority (MMRDA) has invited expressions of interest (EoI) from interested parties for landscaping, beautification and maintenance of space under nine flyovers in Mumbai on sponsorship basis as Corporate Social Responsibility (CSR).
Tuesday, 27 November 2012 09:00 (IST)
    
RNNTL, Raipur offers ad-rights on city buses
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Nagar Palik Nigam, Raipur
RAIPUR: The Raipur Nagar Nigam Transport Limited (RNNTL), Raipur (Chhattisgarh), a SPV of Raipur Municipal Corporation has invited sealed tenders under the ‘two-envelope’ system from interested parties for awarding advertising rights in 100 city buses plying in Raipur city between Raipur and Naya Raipur.
Tuesday, 27 November 2012 09:00 (IST)
    
BSACS, Patna invites bids for hoardings
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BSACS
PATNA: The Bihar State AIDS Control Society (BSACS), Patna, has invited sealed quotations from reputed agencies for fabrication, erection and maintenance of 38 hoardings, each of 20’X10’ size, on rental basis for one year through work-1 and replacement of flex on 126 existing hoardings of 20’X10’ through work-2 at different locations in districts of Bihar. The earnest money deposit (EMD) required for work-1 and work-2 is Rs. 16,000 and Rs. 10,000 respectively.
Tuesday, 27 November 2012 09:00 (IST)
    
AdzEdge mounts extensive outdoor campaign for Parle Agro's Frooti
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Large scale campaign NEW DELHI: In order to promote its popular mango drink, Frooti, Parle Agro Ltd. recently embarked on an extensive outdoor campaign. The three week long campaign has been executed in twenty cities including the metros. AdzEdge was entrusted with the campaign execution responsibilities.

Monday, 26 November 2012 09:00 (IST)
    
N Rail offers ad-rights on over 1 lakh sq. ft
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Northern Railway
NEW DELHI: The Sr. divisional commercial manager, Northern Railway, New Delhi has invited bids under the ‘two-packet’ system for awarding bulk advertisement rights for Delhi area (contract-1) and other than Delhi area (contract-2). The contract is for a period of five years. A total of 1,35,758.58 sq. ft display space is being offered through this tender. The earnest money deposits (EMD) required for contract-1 is Rs. 28,83,330 and for conract-2, it is Rs. 26,41,881.
Monday, 26 November 2012 09:00 (IST)
    
TLC called on to help Adidas with its 'Refresh Your Gear' campaign
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Primedia Unlimited, AdidasJOHANNESBURG: New TLC Unlimited client Adidas recently selected the Primedia Unlimited company to drive consumers into key Adidas stores to exchange their old running shoes for new Adidas ones as part of its 'Refresh Your Gear' campaign.
Monday, 26 November 2012 09:00 (IST)
    
AAI offers 5-yr ad rights outside terminal building at Guwahati airport
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AAI
GUWAHATI: The Airports Authority of India (AAI) has invited bids through e-tendering for awarding advertisement rights outside the terminal building at LGBI airport, Guwahati. The total advertising space being offered is 4,903 sq. ft for display of advertisements through hoardings, unipoles, glow signs, pole kiosks, MUPI etc. The contract will be awarded for a period of five years. The minimum reserve license fee is Rs. 5.72 lakh per month, with an earnest money deposit (EMD) of Rs. 2.50 lakh.
Monday, 26 November 2012 09:00 (IST)
    
International: HMRC launches ad campaign targeting tax cheats
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HM Revenue & CustomsLONDON: HM Revenue and Customs has launched an advertising campaign warning tax cheats to declare all their income "before it is too late". The campaign, which launched using outdoor advertising, is part of HMRC's activity to tackle crime and failure to pay the right amount of tax.
Monday, 26 November 2012 09:00 (IST)
    
Kolkata Metro Rail offers large scale ad-rights in its premises
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Indian RailwaysKOLKATA: Kolkata Metro Railway has invited sealed tenders from reputed and bonafide individuals, firms having good financial standing, for installation, maintenance and display of advertisement boards at specific locations in Metro Railway premises within metropolitan limits in Kolkata. The contract will be awarded for a period of three years and will be extendable for a further period of two years on a year-to-year basis.
Monday, 26 November 2012 09:00 (IST)
    
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