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International: JCDecaux Airport wins 10-year advertising concession contract at Marseille Provence airport
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Marseille Provence airport, JCDecaux airportPARIS: JCDecaux Airport, the JCDecaux Group's world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the advertising concession at Marseille Provence airport. The 10-year contract was awarded following a competitive tender process and will include the installation and operation of interior and exterior advertising spaces at the airport.
Monday, 19 November 2012 09:00 (IST)
    
Percept OOH takes TATA Motor's 'Safari Storme' on a rugged outdoor journey
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High impact NEW DELHI: Percept OOH has engaged car enthusiasts of all age groups with an outdoor campaign to promote TATA Motor’s 'Safari Storme'. The overall OOH promotion that started in end October will continue for a span of two months. At present, the outdoor promotions have created high impact awareness in the Northern region of India highlighting power, performance, style, opulence and comfort of the second generation SUV from TATA Motors.
Friday, 16 November 2012 09:00 (IST)
    
MEDA, Pune invites bids for displaying advertisements on bus shelters
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MEDAPUNE: The Maharashtra Energy Development Agency, Pune (MEDA) has invited bids under the ‘two-packet’ system from reputed, experienced and registered agencies and firms for providing services of displaying advertisements on bus shelters in Navi Mumbai, Nagpur and Pune cities to promote MEDA’s activities in the field of renewable energy. The duration of the contract will be three months. The earnest money deposit (EMD) required is Rs. 20,000.
Friday, 16 November 2012 09:00 (IST)
    
Emirates 'growing' billboard reaches new heights with MediaVest
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Emirates, MediaVestCAPE TOWN: Imagine a billboard that grows without production costs? Imagine that it generates R700000 of PR exposure on various platforms, 25-million blog visits, 106811 Tweets and 469373 Facebook likes. In reality, the MediaVest Emirates vertical garden billboard has done all of this with a limited budget and generated a very healthy return on investment.
Friday, 16 November 2012 09:00 (IST)
    
Central Rail offers bulk ad-rights at Nagpur and Ajni
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Indian RailwaysNAGPUR: The divisional railway manager (commercial), Nagpur division, Central Railway, has invited tenders under the ‘two-packet’ system from advertising agencies and other interested parties for installation of hoardings for display of commercial advertisements at various locations in Nagpur and Ajni railway stations for a period of two years. The earnest money deposit (EMD) required is 2 percent of the first year's reserve price.
Friday, 16 November 2012 09:00 (IST)
    
International: Cadbury Dairy Milk launches experiential OOH campaign in Singapore
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CadburySINGAPORE: Kraft has rolled out the Singapore leg of 'Joyville', an experiential campaign for Cabdury Dairy Milk. Launched earlier this year by Cabdury and its agency Fallon, London, Joyville is positioned as a mythical chocolate factory located underground.
Friday, 16 November 2012 09:00 (IST)
    
MTC, Chennai offers ad-rights on 100 vestibule buses
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Tamil Nadu GovernmentCHENNAI: The Metropolitan Transport Corporation (Chennai) Limited (MTC) has invited bids under the 'two-packet' system from eligible applicants offering advertisement display rights on the rear side panel board (4' X 3'), rear side of driver's cabin (1.50 ' X 1.75') and passenger view glasses (one side view) of 100 vestibule buses of MTC depots as a single lot. The contract will be awarded for a period is 33 months. The earnest money deposit (EMD) required for this tender is Rs. 50,000.
Friday, 16 November 2012 09:00 (IST)
    
AdzEdge takes the outdoor route to promote Titan's new launches
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High impact campaign MUMBAI: In order to launch its latest range of watches, Orion, Automatic, Edge and Tycoon, Titan Industries Ltd. recently embarked on an outdoor campaign. The campaign has been executed in Mumbai for a period of three weeks and the campaign execution duties have been vested with AdzEdge.

Monday, 12 November 2012 09:00 (IST)
    
Mira Bhayndar Municipal Transport Undertaking offers BOT opportunity through bqs
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Mira Bhayndar Municipal CorporationBHAYNDAR: The Mira Bhayndar Municipal Transport Undertaking, Bhayndar, Thane has invited tenders under the ‘two-bid’ system through the e-tendering process for 91 bus shelters on BOT (build-operate-transfer) basis in lieu of advertising rights for a period of ten years. The earnest money deposit (EMD) required is Rs. 3 lakh.
Monday, 12 November 2012 09:00 (IST)
    
Beerfest ad gets booted
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The objectionable creative JOHANNESBURG: Complaints were lodged against street pole advertising for the Pecanwood Beerfest ad. The posters feature an image of a woman only her mouth visible at the top. She is wearing a leopard print top which emphasises her cleavage. She is holding a beer jug in each hand. The wording provides information about the date and location and ticket cost for the event.
Monday, 12 November 2012 09:00 (IST)
    
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