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NGC/Visual Impact
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Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International Channels'We try to make our outdoor advertising efficient enough to be noticed in 5 seconds'

Debarpita Banerjee is the vice president marketing of NGC Networks India and FOX International Channels. In her current portfolio, Banerjee is responsible for all marketing and communication initiatives of bouquet of channels under Fox International in India. Her role involves strategising to strengthen the existing brands in the Indian subcontinent which includes National Geographic, FOX History & Entertainment, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD. In a career spanning over 14 years, she has worked for leading advertising agencies like BBDO, Leo Burnett and JWT where she successfully managed brands like Horlicks, ICI Dulux, Coca Cola, GSK, and SBI. In an exclusive interview with network2media's Neha Nagpal, Banerjee talks about the importance of outdoor advertising in the promotional activities for her brands. Edited excerpts:
Monday, 05 September 2011 09:00 (IST)
    
MTS India/Innovative Intent
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Amitesh Rao, director - brand and media, MTS India
'We spend a significant portion of our media budgets on OOH'

Amitesh Rao is the director - brand and media, MTS India. In his current portfolio, Rao is at the helm of brand building and drives the marketing ommunications function for the company. His responsibilities include growing and enhancing MTS' brand image, experience and promise by propagating it throughout all aspects of the company. He has fifteen years of rich experience with companies and brands like Pepsi, Nestle, Microsoft etc. from many standpoints - as chief executive, marketing head, communications specialist, sales manager and entrepreneur. In an interview to network2media, Rao talks about the importance of OOH advertising, innovations and various other facets of the industry. Edited excerpts:
Monday, 27 June 2011 09:00 (IST)
    
MRUC/Measurement is key
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Shaswati Saradar, director-general, MRUC'Collaborate before you compete'

Shaswati Saradar, director-general, MRUC has rich and diverse experience of over 15 years in marketing, media and advertising domains. She has worked with reputed and prestigious organisations such as ZEE network, Maruti Suzuki, Ogilvy & Mather and McCann Erickson India. In an interview with network2media, shares her thoughts on the OOH industry. Edited excerpts:
Monday, 06 June 2011 09:00 (IST)
    
MAX/OOH Aligned
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Gaurav Seth, vice president and marketing head, MAX'OOH is an essential part of our marketing mix'
 
Gaurav Seth is the vice president and marketing head of MAX. In his current portfolio, Seth spearheads the channel’s marketing campaigns with the vision of sustaining and building on MAX’s brand, appeal and reach. In a long career spanning 15 years, he has been associated with building and monetising many successful brands including the pathbreaking ICL, Zee Sports, Altavista’s operations in India and ESPN STAR Sports to name a few. In an exclusive interview with network2media's Neha Nagpal, Seth talks about the importance of outdoor advertising in the promotional activities for his brand. Edited excerpts:
Monday, 30 May 2011 09:00 (IST)
    
UTV/Youth Focussed
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Kunal Mukherjee, head marketing - broadcasting, UTV'We use WOM and brand resonance as the measure of OOH advertising impact'

Kunal Mukherjee, head marketing - broadcasting, UTV is responsible for the marketing activities of UTV Bindass, World Movies, UTV Movies and UTV Action. He has over seven years of marketing experience. Prior to UTV, he was with Zoom TV as marketing head. He has also worked as Sr. brand manager with S-Group at TAM Media Research. In an interview with network2media, Mukherjee shares his thoughts on the OOH industry in the context of the fast changing lifestyle and media consumption patterns of the youth. Edited excerpts:
Monday, 23 May 2011 09:00 (IST)
    
Maruti Suzuki/On a OOH drive
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Shashank Srivastava, chief general manager, Maruti Suzuki India'OOH has four key attributes of Innovativeness, flexibility, coverage and impact'

Shashank Srivastava, chief general manager, Maruti Suzuki India is a marketing veteran, He has been there in MSIL since last 23 Years. He Started his career with Maruti Suzuki and has been heading key portfolios across MSIL divisions. Currently, he is heading the entire Maruti Suzuki marketing division comprising of fourteen brands and a research department. In an extensive interview with network2media, Srivastava shares his thoughts on the role of OOH advertising in the context of the brands under his portfolio of the fast changing consumer behavioural patterns. Edited excerpts:
Monday, 16 May 2011 09:00 (IST)
 
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