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Pepsico India/Impact & Engage
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Alpana Titus, category marketing director for flavoured carbonated drinks, PepsiCo India Beverages'Out of home is the second most significant medium for our brands'

Alpana Titus, category marketing director for flavoured carbonated drinks, PepsiCo India Beverages is responsible for the flavours portfolio comprising 7UP, Mirinda, Mountain Dew and Nimbooz. Her key responsibilities include portfolio management, resourcing and strategic marketing development for multiple brands, as well as professional growth and talent development for her team. In a career spanning over 17-years, Titus has extensive cross category marketing and sales experience spanning home and personal care, food and beverages. In an exclusive interview with network2media's Neha Nagpal, Titus shares her views on Out-of-home media, its prospects and its challenges. Excerpts:
Monday, 28 March 2011 09:00 (IST)
    
JCDecaux India/For the people
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Pramod Bhandula, managing director, JCDecaux India
'We have never been a threat to any market that we have entered; neither has any market been a threat to us'
 
Pramod Bhandula, managing director, JCDecaux India, is one of the veterans of the out-of-home industry in India. He has rich experience of more than three decades in the OOH advertising industry. He has played a key role in establishing the company and its business in India ever since it set up shop. In an exclusive interview with network2media's Neha Nagpal, Bhandula shares his experiences on the journey so far and his thoughts on the future ahead: Excerpts:
Monday, 21 March 2011 09:00 (IST)
    
Alive Media/Alive & Kicking
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Supratik Ghosh, director, Alive Media
'Measurability and demonstrability of outdoor advertising efficacy is the key to large business retention.'
 
In a world of fragmented and a plethora of media options, where every brand in trying to do their best to stand out of clutter and get noticed, engagement, interactivity and measurability are key factors driving brand building initiatives. In an interview to network2media's Neha Nagpal, Supratik Ghosh, director, Alive Media talks about his new venture and the mantras for growth and success.
Monday, 14 March 2011 09:00 (IST)
    
Shoppers Stop: Delight all the way
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Vinay Bhatia, customer care associate, VP, marketing and loyality, Shoppers Stop 'Location and visibility are two key elements in the OOH medium'

Organised retail is an integral part of the OOH domain. It is fair to say that the growth in organized retail over the last few years has been partially instrumental in the growth and standardization of the OOH advertising industry. Retail and mall advertising are playing a key role in driving brands. Additionally, organized retail operators are owners of premium media opportunities inside their stores and hence, they play a dual role of being an advertiser as well as a media owner. In an interview to network2media's Neha Nagpal, Vinay Bhatia, customer care associate, VP, marketing and loyality, Shoppers Stop, talks about the importance of outdoor/OOH advertising in brand building and promotional activities of the company. Excerpts:
Monday, 07 March 2011 09:00 (IST)
    
Starcom MediaVest Group / Broad Canvas
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Kaushik Chakravorty – ED and Group COO- Retail and OOH, Starcom MediaVest Group‘Profits are a by-product of right people, right product, right process and right perception’
 
Even as the Indian OOH industry basks in the glory of a sunny economic environment, leading OOH firms are beginning to focus on factors like robust processes, products and people to sustain profits over a longer period. Kaushik Chakravorty – ED and Group COO- Retail and OOH, Starcom MediaVest Group, talks about the current industry trends and the factors that will support the industry’s growth over the longer run, in an interview to network2media’s Neha Nagpal & Rajiv Raghunath. Excerpts:
Monday, 28 February 2011 09:00 (IST)
    
Lintas Media Group / Spreading Wings
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Hemanth Shah, president, OOH initiatives, Lintas Media Group & director, Aaren Initiative‘Specialist agencies have a role to play in advocating best practices and ROI measures.’

The Indian OOH industry is poised for major growth and expansion. A great number of advertising brands are seen on the OOH landscape today. The time’s ripe for the industry to adopt the best practices, draw the best talent and move up the value chain. Hemanth Shah, president, OOH initiatives, Lintas Media Group & director, Aaren Initiative, talks about the key imponderables and the emerging growth opportunities in an interview to network2media’s Rajiv Raghunath. Excerpts:
Sunday, 20 February 2011 16:25 (IST)
 
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