Home On Record

Newsletter Subscription

Archive On Record

  • No Archive
On Record
Reebok / Game For More
SocialTwist Tell-a-Friend PDF Print E-mail
Sajid Shamim, director - sales and marketing, Reebok India ‘We don’t see the outdoor as an extension of what we do in the print’

Leading sportswear brand Reebok will have a dominant presence in the outdoor right through the ICC World Cup 2011 beginning February 19 in the Indian subcontinent. The brand will unveil futuristic Reebok ZigTech bats, customised cricket footwear and ZigTech trainers at the onset of the big event and will use outdoor media at strategic locations across the country to showcase the new offerings. Sajid Shamim, director - sales and marketing, Reebok India, talks about the brand’s outdoor presence in an interview to network2media’s Rajiv Raghunath. Excerpts:
Monday, 14 February 2011 09:00 (IST)
    
Encyclomedia Networks / Global Focus
SocialTwist Tell-a-Friend PDF Print E-mail
Madhuri Sapru, woman-in-charge of Encyclomedia Networks‘People who wish to make a difference on the plank of merit are reluctant to enter the industry'

The Indian OOH industry is at an inflection point. On one side, a whole range of growth opportunities has come up for OOH firms. But on the other side, long standing issues like standard industry norms are continuing to be on the back-burner which might hurt the industry in the longer run. Madhuri Sapru, woman-in-charge of Encyclomedia Networks, talks about the key industry issues to be focused upon in an interview to network2media’s Rajiv Raghunath. Excerpts:
Monday, 07 February 2011 09:00 (IST)
    
LG India / Big Picture
SocialTwist Tell-a-Friend PDF Print E-mail
Lakshmikant Gupta, chief marketing officer, LG India ‘Outdoor is one of the cost effective mediums to invest and to reach our target audience’

LG Electronics is credited with some of the most impactful campaigns seen in the Indian OOH domain, showcasing the brand’s new and innovative mobile handsets, LCD and LED TVs and a host of other electronic goods. The brand has reposed its faith in the outdoor to connect with both the urban and rural markets. Lakshmikant Gupta, chief marketing officer, LG India, talks about the brand’s experience in outdoor advertising in an interview to network2media’s Neha Nagpal. Excerpts:
Monday, 31 January 2011 09:00 (IST)
    
LiveMedia / Right Destination
SocialTwist Tell-a-Friend PDF Print E-mail
Rajan Mehta, CEO, LiveMedia
 ‘Our network particularly appeals to brands seeking innovative solutions’

Four years into the business, LiveMedia -- which pioneered the concept of ‘captive audience networks’ in India for advertising brands to reach out to their target audience in destinations like restaurants, coffee shops and office complexes – commands the largest screens network in the country and has set several new benchmarks in consumer engagement. Rajan Mehta, CEO, LiveMedia, talks about the company’s growth experience, industry trends and the way forward in an interview to network2media’s Rajiv Raghunath. Excerpts:
Monday, 24 January 2011 09:00 (IST)
    
Laqshya Media / Looming Large
SocialTwist Tell-a-Friend PDF Print E-mail
Soumitra S Bhattacharyya, president – corporate affairs, Laqshya Media‘Unity of purpose, maturity and the will to develop the industry first before self interest is the major change that I would like to see’

Laqshya Media has played a catalytic role in the Indian OOH resurgence with benchmark initiatives to create high value media assets and in delivering highly innovative solutions to advertising clients. Year 2010 saw the company take several important steps to build itself up in a buoyant business environment. Soumitra S Bhattacharyya, president – corporate affairs, Laqshya Media, talks about the company’s growth experience and the outlook for the coming years in an interview to network2media’s Rajiv Raghunath. Excerpts:
Monday, 17 January 2011 09:00 (IST)
    
I Reach Ads / Wheeling Growth
SocialTwist Tell-a-Friend PDF Print E-mail
Kedar Rao, business director, I Reach Ads ‘It’s all about how you position the media to the clients and offer the value propositions’

Transit media is today one of the strongest pillars of OOH business worldwide. But transit media itself is a universe with several bodies moving in their own orbits. The predominance of airport media is understood by the entire advertising and marketing fraternity. The emergence of Metro media properties and refurbished bus queue shelters is also well chronicled in the OOH annals. Moving transit properties like cab branding and taxi tops too make the headlines. But, it is the advertising opportunities inside urban public transport buses that is the big story in the making, for two good reasons: most metropolitan bus transport bodies in the country have modernised their fleets; and a greater number of people representing all socio-economic groups are commuting by bus. This is a large captive audience for any advertising brand, and the aggregate numbers are huge. Bangalore is the latest to see much action on this front. I Reach Ads, the OOH arm of Secunderabad-based Technoedge Electronics (P) Ltd, is gearing up to execute the exclusive ad rights that it has obtained for 5,500 non-AC Bangalore Metropolitan Transport Corporation (BMTC) buses. Kedar Rao, business director, I Reach Ads, talks about the firm’s OOH plans in an interview to network2media’s Rajiv Raghunath. Excerpts:
Monday, 10 January 2011 09:00 (IST)
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 4 of 19
Banner
Banner