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TELiBRAHMA: Upwardly Mobile
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P R Satheesh, president, TELiBRAHMA Convergent Communications'We're looking to expand into the semi-urban markets'

Bangalore-based TELiBRAHMA Convergent Communications, a leading mobile solutions company, has carved a niche in the digital OOH domain, with highly interactive offerings covering advertising, marketing and retail. The company has partnered several leading brands in engaging consumers using the BluFi platform and is credited with promoting augmented reality applications in the country. P R Satheesh, president, TELiBRAHMA Convergent Communications, talks about the company's engagements in the DOOH domain, in an interview to network2media's Rajiv Raghunath. Excerpts:
Monday, 07 June 2010 09:00 (IST)
    
Uttar Pradesh / Setting Standards
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Alok Ranjan, principal secretary, urban development, Uttar Pradesh 'Local bodies have been empowered to check the menace of unauthorised hoardings in the state'

With the organised outdoor advertising industry extending its reach beyond the major metro markets, Tier II and III cities across the country have assumed greater importance. Uttar Pradesh has always been an important target market for a wide cross-section of advertising brands, but any campaign execution in the state was riddled with challenges. Taking cognizance of the urgent need for standardising and regulating the outdoor media in the state, and to enhance the government's earnings from the stream, the Uttar Pradesh government introduced a new outdoor media policy, which soon ran into stiff opposition on several counts. Alok Ranjan, principal secretary, urban development, Uttar Pradesh, who was closely involved in the framing of the policy, shares the government's outlook on the outdoor media in an interview to network2media's Madhurendra Sinha. Excerpts:
Monday, 31 May 2010 09:06 (IST)
    
Selvel Media / Rich Experience
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Jimmy K Subawalla, director, Selvel Media Services 'Outdoor media should not be viewed as a mere reminder medium'

The Indian outdoor landscape is undergoing tectonic shifts triggered by policy changes, infusion of new technologies, greater brand participation and emergence of new media. The emerging business environment has posed fresh challenges for the traditional outdoor firms who were the architects of the industry several decades ago. Selvel Media Services is a leading example of an outdoor firm that not only fashioned the course of the outdoor industry in the decades gone by but is also leading the change that the industry is seeing today. Jimmy K Subawalla, director, Selvel Media Services, who joined the firm some 16 years ago, talks about the opportunities that beckon the outdoor industry in the emerging business environment, and the challenges to be addressed, in an interview to network2media's Rajiv Raghunath. Excerpts:
Monday, 24 May 2010 08:20 (IST)
    
Mumbai / City Beautiful
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Shradha Jadhav, mayor, Mumbai'Mumbai will be much more beautiful in next five years'

With the outdoor media gaining fresh momentum in the wake of the general economic recovery, big ticket city development projects based on public-private partnerships will also move up the priority list of civic bodies. The city of Mumbai is at the threshold of many such key projects. City beautification is one key area that Brihanmumbai Municipal Corporation (BMC) is looking at very intently. Shradha Jadhav, mayor of Mumbai, who is also the chief of BMC, talks about the city beautification plan and the role of outdoor media in an interview with network2media's Anil Tiwari. Excerpts:
Monday, 17 May 2010 08:00 (IST)
    
LUCKNOW / UP & ABOUT
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Mukesh Meshram, vice-chairman, Lucknow Development Authority'We plan to give advertisement rights on bus queue shelters on the lines of Delhi'
 
Lucknow is the epicenter of the tectonic shifts that have taken place in the outdoor domain in the state of Uttar Pradesh, triggered by certain state government initiatives to standardise the outdoor advertising norms. The policy moves have however run into stiff headwinds. Meantime, the Lucknow Development Authority has initiated steps to augment the outdoor media in the city, on the lines of what is being done in the capital city of Delhi and other major metros. Mukesh Meshram, vice-chairman, Lucknow Development Authority talks about these initiatives in an interview with network2media's Madhurendra P Sinha. Excerpts:
Monday, 10 May 2010 08:00 (IST)
    
On Record / Rajesh Khullar
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Rajesh K Khullar, commissioner, Municipal Corporation of Gurgaon
'You will not find any unauthorised hoarding in Gurgaon'

Close on the heels of the Haryana Government approving the state outdoor media policy early this year, the Municipal Corporation of Gurgaon set about the task of streamlining the outdoor media in the city by virtually uprooting a large number of unauthorised hoardings in the city. The outdoor advertising market in Gurgaon, with an estimated annual turnover of Rs 50 crore, was shaken and stirred. Leading this change is Rajesh K Khullar, commissioner, Municipal Corporation of Gurgaon. Khullar is determined to standardise the outdoor media norms in the city and introduce good governance standards. He talks about the issues in an interview with network2media's Madhurendra P Sinha. Excerpts:
Monday, 03 May 2010 08:00 (IST)
 
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