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Year 2011 / Growing Times
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Sanjeev Gupta, managing director, Global AdvertisersSanjeev Gupta, managing director, Global Advertisers is the key force behind the firm’s spectacular growth. The OOH firm is today one of the top players in the industry and has specialised in various genres of outdoor communications, including ownership of hoardings at prime locations. Global Advertisers has worked with Indian Railways, INS, Radio, TV, MMRDA, and airports, among other key advertising entities. Innovations, a deep understanding of the market and the competitive edge have placed the firm on a high pedestal. Global Advertisers has promoted films and TV serials through various outdoor media like mobile vans, railways, airports, and malls. Most industry heavyweights trust Global Advertisers to market their products and services to reach out to their customers. The firm has won several awards for its unique media planning, campaign execution, rates and cost-effective campaigns. Over the years Global Advertisers has developed a very strong relationship with its clients, which include some of the leading corporate houses, public sector undertakings and film industry. Events/shows and exhibitions are among the firm’s other specialties.
Monday, 13 December 2010 09:00 (IST)
Digital OOH: Right Context
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Fabian Cowan, west head, OOH Media
Fabian Cowan is currently west head with OOH Media in Mumbai. He has been associated with media sales for the last 16 years, having worked with companies such as Midday Multimedia, Radio One, Emerging Media, and DSN. Cowan has also been passionately involved with sales training, writing and content development.
Wednesday, 30 June 2010 08:44 (IST)
Brand Activation: Myriad Opportunities
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Ambika Sharma, national head, Jagran SolutionsAmbika Sharma, national head, Jagran Solutions, is a senior professional with experience of over 13 years in the marketing and brand activation space. Winner of the Star Youth Achiever Award 2010, Sharma has been instrumental in making Jagran Solutions one of the leading activation agencies in the country, known for its integrated planning in brand activation and consumer connect strategies with new media solutions.
Monday, 10 May 2010 08:00 (IST)
Traditional approach wins the day
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Sunjjoy Daadhicch, President, Explo Media Pvt LtdSunjjoy Daadhicch, president, Explo Media Pvt Ltd, has set many milestones in the Indian outdoor advertising landscape while giving shape to his firm’s projects and initiatives. In the seven years at the helm of Explo Media, which he founded, Daadhicch has set several benchmark standards in premium and popular outdoor advertising. He is credited with the distinction of developing the entire advertising media on the DND Flyway from a scratch to 125 sites. The sites have displayed many leading campaigns over the last five years.
Tuesday, 10 November 2009 08:00 (IST)
Driving 'AAH' for brands
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Shailesh Nigam, vice-president, Solutions Digitas
Shailesh Nigam is the vice-president at Solutions Digitas where he heads the strategy function. An advertising and marketing professional, he has to his credit various successful campaigns for various brands. He has been with Solutions Digitas for the last 11 years, where he has worked in various functions – client relationship, creative, retail & trade marketing and now in strategy, working on brands like HP, ICICI Bank, Nerolac, Pfizer, Pepsi and Sony Ericsson. He has extensive experience in conceptualizing and implementation of various B2B & B2C sales and marketing programs. Nigam is a management graduate from the Birla Institute of Management Technology, and has 17 years of experience. Prior to Solutions Digitas, he has worked with organizations like JWT & 2020 Media, on brand building for a diverse portfolio of clients.
Tuesday, 13 October 2009 07:00 (IST)
Chennai OO(UC)H
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S S Bhattacharjee, VP, South, Touchpoint

Based in Chennai, S S Bhattacharjee, vice-president, South, Touchpoint, has been with OAP since its inception seven years back. His primary role is to drive new business generation for the southern region, client servicing and media buying and planning. TouchPoint, a division of OAP, specializes in interior design, signage design and project management. His areas of interest are creativity and innovation in media, which he believes is the key element of differentiation. He has been in the media industry for almost 15 years and has worked in publication, events, international seminars and in OOH retail & signage. He has worked with NIIT, Dalal Street Investment Journal, Express Publications (Madurai) and Primesite.

Wednesday, 16 September 2009 00:00 (IST)
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