Eric Newnham, Global CEO, Kinetic Worldwide, spearheaded the creation of Kinetic in April 2005 following the merger of out-of-home specialists Poster Publicity and Portland. As Global CEO Eric has seen the rapid expansion of the Kinetic business worldwide. He has successfully launched profitable new commercial enterprises under the Kinetic brand including Joule (previously Kinetic Mobile), Kinetic Intelligence and Kinetic People. Throughout his career Eric has had an involvement with the out-of-home medium working both on the agency and media owner side of the industry. In this article, Newnham says that the recession is biting the media industry very hard. Some advertisers are pressurising their agencies on fees and commissions. But he argues that there are still good opportunities for growth, by marrying of the world's oldest medium, OOH, to the newest –- online.