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The state of out-of-home media: Doom and bloom
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Eric Newnham, Global CEO, Kinetic Worldwide
 Eric Newnham, Global CEO, Kinetic Worldwide, spearheaded the creation of Kinetic in April 2005 following the merger of out-of-home specialists Poster Publicity and Portland. As Global CEO Eric has seen the rapid expansion of the Kinetic business worldwide. He has successfully launched profitable new commercial enterprises under the Kinetic brand including Joule (previously Kinetic Mobile), Kinetic Intelligence and Kinetic People. Throughout his career Eric has had an involvement with the out-of-home medium working both on the agency and media owner side of the industry. In this article, Newnham says that the recession is biting the media industry very hard. Some advertisers are pressurising their agencies on fees and commissions. But he argues that there are still good opportunities for growth, by marrying of the world's oldest medium, OOH, to the newest –- online.
Tuesday, 26 May 2009 18:18 (IST)
Technology and efficiency to help OOH industry drive out of the slump
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Nancy Fletcher, president & CEO, Outdoor Advertising Association of AmericaThe fundamentals of the outdoor advertising industry are strong and the medium is well positioned to benefit from advertisers’ tendency in a recession to shift toward formats that provide the best value. Nancy Fletcher, president & CEO, Outdoor Advertising Association of America, argues that armed with the investments in technology and audience measurement systems, the industry can expect to pull out of the current downturn in 2010. 
Saturday, 02 May 2009 17:13 (IST)
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