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'Selling OOH TV'
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Niloufer Dundh, former Chief sales officer, OOH Media

Niloufer Dundh recently stepped down as Chief Sales Officer of OOH Media, India’s first out-of-home TV screens venture. In a 16-year career in sales, she has worked in India, Muscat and Dubai, across different industries such as media (press, Internet, radio, television, OOH), and also the travel industry. Between 1994 and 2000, Dundh was in Muscat & Dubai, working for Swissair, Apex Publishing & Creative Advertising. Her India stints include working for India.com, Radio Mirchi as corporate sales head from December 2001 to March 2004); and Hungama TV of UTV Group as VP-sales (national sales head) from April 2004 to November 2006. Her last assignment was with OOH Media from December 2006 to July 2009. In this article, Dundh recalls the experience of setting up the new out-of-home format of TV screens in India.

Monday, 31 August 2009 15:51 (IST)
    
'Digitization of OOH media'
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Pushkar Sane, Chief Digital Officer, North & South Asia, Starcom MediaVest Group

Based in Hong Kong, Pushkar Sane, Chief Digital Officer, North & South Asia, Starcom MediaVest Group, helps marketers navigate through the digitized world and create ideas that help them to connect (meaningfully) with human beings and ultimately build brand value. He is passionate about digitizing his clients and thereby helping them overcome the fear of the unknown. He has a unique distinction of observing and working in three-billion-plus markets – China, India and the Internet. In his current role, Sane leads digital teams across North & South Asia as well as a global practice focused on social marketing at Starcom MediaVest Group (SMG). He is responsible for driving business, client relationships, talent development and building capabilities that help in keeping SMG ahead of the digital curve. Previously, Sane worked for FCB (now Draftfcb) in India & Hong Kong, and Euro RSCG Worldwide in Hong Kong.
Monday, 17 August 2009 00:00 (IST)
    
Skywalks: Boon or menace?
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Sanjay Shah, CEO, Navia Asia

Sanjay Shah, CEO, Navia Asia, has a rich experience of 30 years in the out-of-home industry. He is known for his ability to conceptualize, start and manage all phases of a project life cycle, from needs assessment to implementation. Shah began his career as a freelancer and then joined JWT as senior media manager, leading the team handling the OOH business for all JWT offices. From there he moved to Portland India (OOH specialist of GroupM) as deputy general manager - West & Central. In 2004 he joined Starcom MediaVest Group to set up StarSight as its CEO. In this article, Shah takes a look at the potential of the skywalks project in Mumbai.
Monday, 20 July 2009 16:42 (IST)
    
Experiencing the OOH! moment
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Pavan Padaki, director – Insights & Creative, brand-comm
Pavan Padaki, director – Insights & Creative, is a co-founder of the Bangalore-based brand consultancy brand-comm. Padaki specialises in integrated marketing communication. He has an experience of over two decades in client management, research, account planning, creative and public relations. He has worked with over 35 brands and scripted and executed over 40 TV commercials. Beginning his career in the servicing department of Clarion Advertising, Bangalore, in 1987, he has during his career worked for Mudra Communications, Prathiba Advertising as National Creative Planner and RK Swamy/BBDO, Bangalore, as Creative Director. In this article, Padaki writes about the six Cs of outdoor advertising and why OOH is such an exciting, least-wasteful medium.
Friday, 03 July 2009 15:10 (IST)
    
Every location an opportunity
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Ashish Limaye

Ashish Limaye, general manager – marketing, Starcom MediaVest Group, started his career in 1996 and has worked across media sales, direct marketing and integrated marketing communication for over a decade. He has been associated with and was an integral part of organizations like Bennett Coleman & Co. Ltd (BCCL), Dun & Bradstreet Information Services India Ltd (D&B), Portland India and Indiainfo.com. Limaye has successfully handled positions ranging from business head driving revenue, managing a team of cross functional talent, and generating sales at grass root levels etc. Limaye talks about the potential of the OOH sector and about ways to make a brand stand out from the clutter in today’s world.

Monday, 22 June 2009 15:51 (IST)
    
Media in consumption spaces: Case of old wine in a new bottle?
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Partho Dasgupta

Partho Dasgupta, was till recently the MD & CEO of Future Media India. He has had a background of initiating successful media startups from a scratch, creating substantial value for shareholders. Future Media aimed at offering consumer-brand engagement in the ambience of consumption. It was the ‘first venture of its kind' in Indian Industry, with the aim of aggregating consumption spaces as media properties. Prior to Future Media, Dasgupta was the Business Head of Times Global Broadcasting wherein he was responsible for the joint venture of Times Group with Reuters and the successful launch of the English news channel Times Now. Before the Times Now role, he was with Bennett, Coleman & Co. Ltd., managing the brand operations of The Economic Times. He also started the business of Times Multimedia and the ET Intelligence Group. 
Monday, 15 June 2009 07:00 (IST)
 
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