Newsletter Subscription Poll Is 'Real Estate' developing as the largest spending category in the OOH domain? Yes No Can't say   Poll Results Select Poll Select a poll from the listIs 'Real Estate' developing as the largest spending category in the OOH domain?Are dynamic digital OOH displays better suited than static displays for movie promotions?Are clients recognising the power of technology driven OOH media options? Do luxury brands need to invest in conventional forms of outdoor advertising?Are clients investing enough in innovations beyond the 'tried and tested' concepts?Are regional & non-metro OOH markets growing in importance for brand communication? Will telcos sustain the current levels of OOH spend over the next 12 months? Will clients accept uniform minimum campaign period across all markets?Should OOH industry bodies allow member OMOs to grant flexibility in credit period given to agencies?Do mobile OOH advertising like bus/train wraps deliver higher returns than static displays?Do train wraps deliver effective & impactful branding presence?Are consumer brands seeing greater value in onground promotions?Is the OOH industry seeing consolidation of business at the top-end?Are regional OOH bodies successful in enforcing industry norms?Should the OOH industry develop an Indian equivalent of Times Square or Piccadilly Circus?Has the delay in CWG 2010 preparations affected additional revenue prospects of the OOH industry?Are civic bodies in Tier 2 cities realising greater revenue by licensing out OOH properties?Should OOH media owners invest more in industry related research?Should Digital OOH media owners invest more in educating clients on the efficacy of the medium?Is airport advertising seeing an increasing presence of mass brands?Is good work done by the Indian OOH industry getting higher recognition on global platforms?Do season related OOH innovations deliver higher value for brands?Are movie promotions returning to the outdoor in a big way?Is the outdoor advertising spend increasing in the build-up to the festive months?Do civic bodies adequately consult outdoor media owners while framing OOH policies?Are full bus wraps becoming more effective media vehicles than bqs branding?Have the OOH industry bodies been successful in curbing unfair practices in the outdoor advertising business?Is outdoor advertising the most effective medium to promote movies?Is the outdoor advertising industry doing enough to promote 'Green' billboards?Is the OOH industry witnessing unprecedented executive movements this year?Are salary levels in the OOH industry at par with salaries in other media segments?Should third-party trading be allowed in the OOH advertising business?Is the OOH advertising industry attractive for professionals from other main stream media sectors? Is the OOH industry overlooking the emerging potential of non-metro markets?Are OOH professionals increasingly opting to switch jobs from media owning companies to agencies?Does a career in the Indian OOH industry prepare a professional for an opportunity in the global OOH advertising markets?Are strategically used small format displays more cost efficient than expensive large formats?Will telecom companies increasingly shift their OOH advertising investments to Tier 2 & 3 cities?Does the monsoon season have a negative impact on OOH advertising business?Is enough being done to nurture professional OOH talent in India? Will industry standardisation attract more PE funds to OOH business?Do OOH agencies provide clients with credible data to measure campaign ROI?Is there a need to create specialist training institutes to groom outdoor advertising professionals?Do clients derive additional benefits by using different OOH agencies for different cities?Has digital OOH realised its full potential in Indian outdoor advertising?Is IOAA/DOAA successful in curbing the payment defaults that confront OMOs?Will T3 help bring more luxury brands into the OOH fold?Is outdoor media being singled out for imposing curbs on power consumption?Have the standardisation norms initiated by IOAA/DOAA made an impact on OOH industry outside Mumbai & Delhi?Are excessive regulations hampering growth of creativity & innovations in the Indian Outdoor Advertising industry?Would exchange of ideas with foreign OOH companies help growth & development of the Indian Outdoor industry?Are outdoor media plans drawn up purely based on discounts offered by media owners?Do clients treat specialist OOH agencies as mere executing vendors?Should media schools create a dedicated curriculum for training professionals for the OOH industry?Which is the largest spending category in Outdoor Media?Do youth oriented brands get enough value from outdoor advertising?Will conventional outdoor media owners ever give emerging technologies a chance to succeed?Are civic authorities unresponsive to the needs of the outdoor media industry?Should OOH industy bodies take up independent research assignments? Do outdoor industry bodies adequately represent all segments & stakeholders? Is the talk about OOH expansion into Tier 2 & 3 cities translating into action?Will lighting of billboards through solar power be successful under Indian conditions?Do premium/high value brands need outdoor adverting to promote their products?Would OOH agencies deliver better value if they are allowed to execute campaigns nationally?Should 'rates offered' be the only criteria to select OOH agencies for a specific campaign?Is it fair to treat Outdoor Advertising as a part of 'Below-the-line' (BTL) activity?Will the outdoor advertising industry accept a uniform third party monitoring system for displays?Do movement based innovations deliver higher impact than lighting based innovations?Will CWG 2010 make Delhi a larger OOH market than Mumbai this year?Will the fragmented Indian Outdoor Advertising Industry ever agree to a single, uniform measurement tool? Is the rise of new OOH agencies a sign of growth in overall OOH business?Has the Indian Outdoor Survey helped outdoor media owners get better returns for their displays?Should mobile van displays be banned in all metro cities?Will the Mumbai 'Zoning' initiative benefit the Oudoor Advertising Industry?Is Mumbai's 'Patel Bridge' still the most premium outdoor media property?Will digital billboards replace standard large format hoardings?Are OOH display rates in India lower than International Standards?Should clients use exclusive creatives made for outdoor advertising?Do OOH media owners with agency capabilities deliver better value to clients?Will Tier-II & Tier-III cities drive OOH advertising growth this year?Will the new MMRDA Skywalk tender generate large scale interest & response?Is the current stand off between MCD & DND hurting the OOH industry?Do 'Slide Shows' work better than running TV commercials on large LED screens?Will T3 change the rules of 'Airport Advertising' in India?Should mall media command premium over conventional outdoor media formats?Should outdoor advertising along Indian highways be regulated & standardised?Is DND the most premium outdoor advertising stretch in Delhi NCR?Should large format displays around the highways be banned?Will OOH ever be recognised as a part of main stream media?Should civic bodies have uniform outdoor advertising policies across all metro cities?Should large LED displays facing traffic be allowed?Will LED screens win over large format static outdoor displays?Will 2010 see the OOH business surpass the levels achieved in 2007?Should Outdoor Media Owners stop paying license fee for disputed media assets?Will 2010 become the year of Digital OOH?Should civic bodies send notices directly to clients?Should OOH agencies be given long term contracts to deliver better value for clients?Should outdoor media owners be referred to as 'vendors'?Are malls the best locations for product display/showcasing and activations?Will airports become the hottest OOH advertising spots in 3 to 5 years?Does mall advertising deliver better value to consumer brands as compared to advertising at airports?Do digital interactive displays offer better value in the ambience of airports?Are airports 'Must Advertise' locations for premium brands?Innovations in outdoor advertising deliver higher returnsWill 2010 see a resurgence of financial advertising in outdoor media?Have OMOs maximised revenue potential through the IPL opportunity?Is lack of clarity in outdoor media policies hurting license-fee paying OMOs & brand owners?Does outdoor media deliver value for advertisements targeted at women audience?Is IPL a big revenue opportunity for OOH media industry?Will the OOH bodies be able to effectively implement the 10 day lower limit set as minimum campaign duration?Are civic bodies in non-metros doing enough to curb unauthorised hoardings?Is airport advertising the most effective medium to reach high-income target audience?Should clients be held accountable for advertising on unauthorised outdoor displays?Is vehicle branding/cabvertising an efficient solution for low-cost high-frequency messaging?Will the use of standardised measurement metrics bring more revenue to the OOH media business?Are OOH media owners doing enough to promote social causes?Whats your wishlist for OOH industry in 2010?Most desirable OOH development in Year 2010?Are policy restrictions stopping innovative creative expressions in the OOH domain?Should the tendering process be done away with for long-term, city development projects?Are outdoor media owners justified in demanding payments within 90 days of campaign execution?Are OOH media owners justified in demanding a minimum period for running a campaign?Will the Supreme Court ruling on Delhi Outdoor Advertising Policy impact the policies in other cities?Are Tier II cities in the country ready for innovative OOH initiatives?Are the standards of Indian OOH industry comparable with global best practices?Does advertising on LED screens make a bigger impact than static billboards?Do OOH professionals command the same respect as their counter parts in other media streams?Will the Indian OOH industry ever command more than 10% share of the total advertising pie?Will the ongoing festival season help the OOH industry recover from the impact of the economic slowdown?Is litigation by OOH media owners affecting the image of the industry?Would greater powers for civic authorities help control the menace of illegal hoardings?Are the sporadic drives against illegal hoardings an eyewash?Can GPS be an effective mechanism against the menace of illegal hoardings?Can GPS tracking curb the menace of illegal hoardings?Has OOH television come of age in India?Do you think OOH is still a reminder medium?Will technology drive the advent of credible measurement systems in the OOH segment?Should billboards on busy city roads be banned completely?Should OOH form part of overall media plans chalked out by mainline media agencies?Is the idea of linking agency remuneration to the effectiveness of a campaign for the brand a feasible one?Can the IOS, when complete, help weed out weak properties and lessen billboard clutter?Should Delhi's public transport DTC relax rules to allow bus wraps on its new fleet?Are media owners trying to scuttle the IOAA to protect their vested interests?Do you support MCD’s move to remove illegal roof-top hoardings in Delhi?Do conventions like OAC serve the greater purpose of the OOH industry?Should the OOH industry opt for standardisation of formats?Is it a good move by MCD to fix rates for ads on autos and cabs?Will a measurement system in India make OOH media more credible?Has OOH media been least affected during recession?Has IPL been a bigger driver of OOH advertising than the General Elections?Have the General Elections given a boost to the OOH industry? Do you think govt regulations are anti-OOH industry?Would the OOH business benefit from the slowdown?Is the meltdown affecting OOH business? Is outdoor advertising the most effective medium to promote movies? Yes 71.4% No 28.6% Can't say 0% First Vote  :  Thursday, 29 July 2010 10:22 Last Vote  :  Friday, 30 July 2010 10:11 Top

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