Newsletter Subscription Poll Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives? Yes No Can't say   Poll Results Select Poll Select a poll from the listIs the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?Does appointing a single agency to execute a national OOH campaign deliver better returns?Are technological advancements in the Indian OOH industry at par with global standards?Do multistage campaigns with multiple creatives work better than those with single ones?Are outdoor campaigns increasingly aligning themselves with social media to build engagement & interactivity?Does high investments in creating 'Spectaculars' deliver commensurate RoI?Are dynamic digital displays more impactful than static billboards?Will India see a trend of static billboards being converted into dynamic, digital ones?Do festival based thematic innovations deliver adequate RoI in the outdoor domain?Has IPL6 generated substantial additional revenue for outdoor advertising?Is outdoor advertising increasingly being used to initiate consumer engagement building activities? Is digital interactive media at malls getting due advertiser acceptance?Is outdoor the most effective medium for response driven campaigns?Are outdoor media owners showing higher interest in procuring BOT projects in non-metro cities?Will the advent of a credible measurement system make clients invest more in OOH advertising?Are clients investing more in engagement building activation initiatives?Should OOH media owners invest more in developing a credible, unified measurement system?Has retail branding in India achieved its full potential?Are airports the best locations for investing in installation of high value digital displays?Do investments in product placements at airports deliver adequate RoI?Do lighting based innovations deliver higher impact than mechanical ones?Has the Indian retail advertising industry achieved its full potential?Is digital OOH in India generating due interest from advertisers?Is the next phase of outdoor advertising growth going to come from non-metro cities?Are in-store and window displays more effective for retail brands than main stream outdoor advertising?Do 'Big Ticket' investments in aircraft branding deliver commensurate RoI?Is the growth of digital OOH in India in sync with international trends?Can an effective campaign be executed by using only mobile forms of outdoor media?Are telecom companies increasing their OOH advertising investments in smaller cities?Will transit TV concept be successful in the Indian context?Is partial vehicle branding an effective promotional tool?Are mobile video vans the best information dissemination vehicles for semi-urban/rural areas?Is outdoor the 'Minimum wastage' medium for real estate campaigns?Are clients increasingly using technology integration to build consumer engagement?Are policy regulations stifling innovation ideas in outdoor advertising? Are expensive innovations the most effective way to break through clutter in outdoor advertising?Will clients increasingly use exclusive, tailor-made creatives for their outdoor campaigns?Will new-age interactive displays challenge the dominance of static large format billboards?Do high value branding installations deliver the desired levels of RoI?Are malls the ideal locations for consumer engagement building activities?Will transit media drive the outdoor advertising growth in 2013?Is outdoor the most efficient media option for promoting special offers from telecom companies?Have the railways fully exploited the revenue potential of its media properties?Are civic bodies increasingly depending on professional consultants to frame outdoor advertising policies?Are premium outdoor media properties in India optimally priced?Are Indian outdoor media owners investing enough in CSR activities?Are clients treating specialist OOH agencies as partners in brand development?Do OOH media owners with agency capabilities deliver higher value to clients?Are outdoor display rates in India in sync with global standards?Does airport advertising options in India match up to global standards?Which is the largest spending category in outdoor media?Do innovative OOH initiatives in non-metro cities deliver sufficient RoI?Have outdoor advertising industry bodies successful in streamlining business norms?Will smaller outdoor display formats get increasing client preference in 2013?Will 2013 see the emergence of new innovative media formats at Indian airports?Does outdoor advertising deliver value to brands that have low emotional involvement of consumers?Is outdoor advertising delivering increasingly higher returns for women oriented brands?Will non-metro airports drive airport advertising growth in 2013?Will mobile forms of OOH advertising gain increased advertiser support in 2013?Will tier II & III cities continue to drive the OOH advertising growth in 2013?Will 2013 see higher levels of senior executive movements than 2012?Are airports the ideal locations for consumer engagement building initiatives?Will 2013 see stricter government regulations pertaining to outdoor advertising?Are apparel brands increasingly using OOH as the 'Lead' medium for their campaigns?Will technology and interactivity drive the growth of OOH advertising in 2013?Is there an over supply of outdoor media inventory in the major metros?Will the OOH industry see stricter implementation of business norms in 2013? Will 2013 see the emergence of a new unified measurement currency for outdoor advertising?Do long term association with OOH agencies help them deliver better results for clients?In 2013, will outdoor advertising increase its share of the overall advertising expenditure?Will airport advertising continue on a high growth path in 2013?Will digital OOH gain its due share of advertising revenue in 2013?Will 2013 be a better year for outdoor advertising than 2012?Is unrealistic pricing stopping outdoor media owners from taking active interest in many BOT projects?Do newer forms of OOH advertising deliver adequate impact and exposure?Is outdoor the most efficient advertising medium to promote foreign holiday destinations?Have technology driven OOH media forms received adequate advertiser acceptance?Are FMCG brand finding outdoor increasingly more effective as an advertising medium?Has 2012 seen adequate efforts towards developing a uniform measurement currency for OOH advertising?Has airport advertising achieved the desired growth level in 2012?Is high implementation cost hampering rapid growth of digital OOH in India?In 2012, has the outdoor advertising industry revenues remained stagnant at 2011 levels?Has the festive season given a boost to outdoor advertising?Do automobile brands gain incremental exposure by using the outdoor medium?Is outdoor a 'Must Advertise' medium for product launches?Should Indian outdoor advertising industry practitioners take more environment friendly measures?Is OOH still considered to be just a reminder medium?Has 2012 seen lesser no of outdoor innovations due to the recent slow down?Is the outdoor advertising industry increasingly attracting professionals from other main stream media domains?Has the real estate sector emerged as the largest advertising spender in the outdoor domain?Are print media brands using outdoor medium optimally?Are OOH agencies investing enough to enhance core competencies?Should outdoor be considered as the lead advertising medium for retail brands?Do Indian OOH innovations match up to international standards?Do outdoor media owners make significant investments in CSR activities?Is good work done by Indian OOH and experiential agencies getting increasing international recognition?Are small format advertising inside buses effective media vehicles in the Indian context?Are installations on baggage conveyor belts at airports effective as promotional tools?Has the advertiser over dependence on large format displays gone down?Are airports the 'Hotspots' for innovations in digital OOH?Is the growth of digital OOH in India keeping pace with the rest of the world?Can a successful outdoor campaign be mounted by using only railway media?Will a unified measurement metric help outdoor advertising realise its full revenue potential?Are outdoor media owners resorting to innovative methods to increase advertising revenue during the recent slow down?Do activation initiatives in smaller towns yield better returns?Has the outdoor advertising industry achieved growth in the first six months of 2012? Can an effective OOH campaign be mounted using only airport media?Are FMCG brands investing more for outdoor advertising in tier 2/3 towns?Does outdoor advertising deliver sufficient RoI to women oriented brands?Will the last quarter of 2012 see a resurgence of outdoor advertising?Do mobile forms of outdoor advertising in India get its due share of revenue?Do activation initiatives deliver higher impact when executed in conjunction with outdoor advertising?Can an effective outdoor campaign be built using a single media format?Are innovative media formats like 'Blimps' effective advertising vehicles in the Indian context?Are single display innovations impactful enough?Is Metro media gaining popularity in other cities apart from Delhi?Are civic bodies in smaller cities more adept in recognising the advantages of BOT projects?Will customised content increase audience engagement with digital OOH?Are activations effective in building consumer engagement?Has employment opportunities in the Out-of-Home industry gone down due to recession?Does outdoor advertising benefit products that are low on emotional involvement with the consumer?Has the Indian digital OOH industry fully exploited the power of interactivity of the medium?Is the growth of digital OOH in India matching the global trends?Are small format advertising inside airports effective?Is railway media getting increasingly larger acceptance from advertisers?Do non-metro airports offer better value for money to the advertisers?Will MCD be successful in their latest drive against unauthorised roof top displays in Delhi?Do temporary displays during festive season cause traffic hazard?Should media owners invest more in creating larger-than-life, landmark displays? Are telecom companies increasingly investing in high value displays to avoid clutter?Is the growth of outdoor advertising in smaller cities outpacing the metros?Will outdoor advertising in 2012 achieve growth over the levels achieved in 2011?Will the upcoming festive season see an upsurge in outdoor advertising?Are civic bodies increasingly understanding the value of BOT projects in developing amenities?Has the menace of illegal displays been removed from metro cities?Has airport advertising in India achieved its full potential?Have telecom companies reduced their outdoor advertising investments due to market saturation?Is outdoor advertising the most effective medium for the promotion of 'Bollywood' films?Has 2012 been a better year for outdoor advertising than 2011?Is the outdoor advertising industry still under the effect of a 'Slow Down'?Are the civic bodies going over board with BOT projects?Are new media properties at airports getting due advertiser acceptance?Does 'last mile' advertising help in increasing footfalls in retail outlets?Do retail brands enjoy additional synergy with outdoor advertising?Have the industry bodies been successful in bringing order to the outdoor advertising business?Do activations carried out in conjunction with outdoor advertising create a 'multipier' effect?Has airport advertising in India achieved its full potential?Do sustained activation initiatives deliver higher consumer engagement than short bursts?Have civic bodies realised the full potential of long term BOT projects?Should outdoor media owners contribute more towards civic infrastructure development?Is outdoor still considered as only a support medium to TV and print?Do technology led activations build long term consumer engagement?Are FMCG brands increasing their outdoor advertising spends?Do youth oriented brands get additional value from outdoor advertising?Is 2012 seeing more reasonable reserve prices being set by authorities?Is outdoor advertising effective for utility brands?Have the outdoor industry bodies been successful in streamlining and standardising business processes?Has the menace of illegal displays in metro cities been successfully curbed?Are clients open to experimenting with new OOH concepts and ideas?Are clients recognising the power of technology driven OOH innovations?Do conventions like OAC serve the greater purpose of the OOH industry?Will OOH ever be recognised as a part of main stream media?Is customised content the key to success of digital OOH?Has Indian airport advertising attained global standards?Should outdoor media owners contribute more in CSR activities?Should only premium brands advertise at airports and malls?Is outdoor advertising effective for brands targeted at children?Do premium brands need outdoor advertising?Are outdoor ads with long body copy effective?Does TV channel viewership gets impacted by outdoor advertising?Should outdoor media properties be allowed only in lieu of development of civic amenities?Are media brands more inclined to use technology enabled innovations?Is IPL 5 generating substantial additional outdoor advertising revenue?Are brands increasing their investments in rural marketing?Will technology like QR Codes succeed in the Indian outdoor advertising environment?Is outdoor advertising more effective and impactful in tier 2/3 cities?Does airport advertising benefit mass brands?Is outdoor advertising the 'Lead Medium' for promoting 'Bollywood' films?Should automobile companies treat outdoor as the lead medium for their advertising campaigns?Are baggage trolleys a viable and effective advertising medium?Is AAI successfully monetising newer advertising opportunities at Indian airports?Will 2012 see increased use of 'tailor made' creatives for outdoor advertising?Can outdoor advertising be the 'Lead Medium' for FMCG brands?Will digitisation help the growth of the Indian OOH advertising industry?Are real estate clients increasing their investments in innovative outdoor campaigns?Is the BEST bus advertising tender unrealistically priced?Will 2012 see significant increase of financial advertising in the outdoor domain?Is good work by OOH media practitioners recognised and rewarded enough?Will real estate category drive the growth of OOH advertising in 2012?Does outdoor advertising deliver adequate RoI for lifestyle brands?Are clients investing more in building technology led interactivity in their OOH advertising?Can street furniture based campaigns match the impact of campaigns created through hoardings?Are outdoor media owners doing enough to develop civic infrastructure?Is lack of transparency & credibility still hindering growth of the OOH industry?Should outdoor media owners invest more in research?Are telecom companies significantly increasing their outdoor advertising spends in non-metro cities?Are non-metro airports getting sufficient support from advertisers?Will digital transit OOH attain substantial growth in 2012?Is credible research the best way forward to establish efficacy of digital OOH?Are Indian airports getting cluttered with too many OOH media options?Is outdoor the most effective media option for retail brands?Do automobile companies use outdoor advertising as a primary medium?Does OOH advertising industry attract professional talent from other industry verticals?Is outdoor the best medium to advertise & promote events?Are Indian OOH companies increasingly making their presence felt in overseas markets?Does van advertising deliver adequate exposure in rural/semi rural areas?Are clients increasingly opting for innovative OOH campaigns instead of 'vanilla' ones?Is employee turnover in OOH companies higher than that of companies in other media domains?Can a successful campaign be executed by deploying only different forms of 'mobile' OOH media?Do additional investments on outdoor innovations earn commensurate RoI?Is outdoor still only a reminder medium for FMCG companies?Is there an oversupply of outdoor media vehicles in Mumbai & Delhi?Are airports 'must advertise' locations for corporate advertising?Are clients giving OOH agencies a longer run for the benefit of continuity?Do activations deliver better results when used in conjunction with OOH advertising?Does railway media deliver adequate RoI?Will outdoor media owners benefit more by aligning their businesses with a city's civic needs?Do festival based thematic outdoor innovations help build consumer connect?Do spectaculars help break through clutter & create buzz?Is technology led 'interactive' OOH gaining popularity with clients?Do outdoor media owners get due recognition for their work?Will smaller outdoor display formats get increasing client preference in 2012?Does investing in innovative OOH media forms deliver incremental RoI?Will mobile digital OOH gain increased advertiser support in 2012?Is outdoor becoming the "lead" medium for TV channel launches?Will 2012 be the year of shake out & consolidation for the OOH advertising industry?Will smaller innovative display formats become more popular in 2012?Will digital technology drive the growth of 'in mall' media in 2012?Will non-metro airports drive airport advertising growth in 2012?Which will be the largest outdoor advertising category in 2012?Is outdoor advertising the most effective medium for educational institutions?Are telecom companies investing more on OOH campaigns in non-metro cities?Will tier II & III cities drive the OOH advertising growth in 2012?Does continuity with clients help OOH agencies deliver better value for campaigns?Will OOH ad spends in 2012 surpass the levels achieved in 2011?Will 2012 see stricter regulations in the OOH?Will experiential marketing continue on a high growth path in 2012?Will 2012 see higher levels of senior executive movements than 2011?Will 'mobile' OOH achieve significant growth in 2012?Will airport advertising continue on a high growth path in 2012?Will IOS II become a reality in 2012?Will the Indian digital OOH industry achieve its full potential in 2012?Will 2012 be a better year for outdoor advertising than 2011?Have arrivals at airports been neglected as a high impact advertising location?Is the outdoor ad industry still under the effects of a slow down?Will Indian airport advertising see new, innovative display formats?Are airports the best locations for technology led OOH innovations?Is BOT the best model for procuring long term outdoor media properties?Is Gurgaon emerging as the outdoor advertising hotspot in Delhi NCR? Is there enough opportunities for providing super specialised services within the Indian OOH domain?Has 2011 seen very high number of senior executive movements?Is product placement on airport baggage carousels an impactful branding tool?Have telecom companies significantly increased their OOH spends this festive season?Do telecom companies need innovations to stand out from outdoor advertising clutter?Are more main stream media professionals joining the OOH domain?Are Indian OOH specialist units making their presence felt on the global stage?Will OOH specialist units benefit by integrating into main stream ad agencies?Are premium products and services increasing their outdoor advertising spends?Is outdoor advertising the most effective medium for promoting 'Bollywood' movies?Have automobile companies increased their outdoor ad spends this festive season?Are civic bodies going overboard with the 'green zone' concept?Do investments in premium, high impact displays deliver commensurate higher RoI?Has 2011 been a better year for outdoor advertising than 2010?Is Mahim Causeway emerging as an innovation 'hotspot' in Mumbai?Will large format continue to be the 'Most Preferred' outdoor advertising option?Have TV channels increased their ad spends on outdoor this festive season?Are digital displays in food malls on highways an effective advertising medium?Is digital OOH more effective than conventional media formats at airports?Is advertising at airports enough to sustain an entire OOH campaign?Are airports the 'Most Preferred' advertising location for real estate brands?Does outdoor media deliver value for ads targetted at women audience?Will engaging content drive the growth of digital OOH in India?Will outdoor advertising register significant growth during this festive season?Are outdoor campaigns with multiple creatives more effective than single creative campaigns?Is outdoor advertisement important for lifestyle brands?Has Indian retail advertising achieved its full potential?Is high cost slowing down the growth of Indian airport advertising?Are mobile forms of OOH advertising more effective than static displays?Does advertising on digital screens inside buses deliver value for money?Does advertising on digital networks at airports deliver adequate value?Has the present slowdown severely affected the growth of OOH business?Is in-flight advertising an effective medium?Can an effective OOH campaign be done using only airport media?Can an effective campaign be done in Delhi using only DMRC media?Are single display advertisements at airports effective & impactful?Are full bus wraps more impactful than mobile van mounted displays?Are BOT projects in non-metro cities financially more viable?Are eye level displays more impactful than those installed at a height?Are mobile van displays more effective than static unipoles?Are unipoles more effective than public utility displays?Have advertisers lost interest in public utility displays?Is 2011 the year of shake out & consolidation of the OOH industry?Has retail branding in India achieved its full potential?Are non-metro airports getting their due share of advertising revenue?Have 'mobile' forms of OOH advertising gained its due popularity with clients?Can BQS be effectively used as an alternative to large format media?Are civic bodies over estimating the revenue potential of BOT projects?Are television channels increasingly using outdoor innovations to stand out from clutter?Do network displays at airports deliver greater exposure than stand alone ones?Is outdoor a 'must advertise' medium for retail brands?Will large format, day visible LED displays be successful in Indian outdoor conditions?Do digital interactive displays offer better value in the ambiance of malls?Are small format digital displays at airports effective media options?Is the expansion of metro causing an oversupply of outdoor media in Delhi?Should all OOH opportunities in a city be linked to civic amenity development?Is airport advertising in India underpriced?Do activations deliver higher impact during festive seasons?Does 'Mobile' OOH work better when used along with static outdoor advertising?Has the monsoon season had a negative impact on outdoor advertising? Will newer advertising options emerge with the growth of airport advertising?Are technologies like 'Augemented Reality' becoming increasingly popular with Indian brands?Should OOH agencies have specialised airport divisions?Have Indian brands fully exploited the interactive potential of digital OOH?Can an effective outdoor campaign be executed without using large format displays?Are Indian OOH companies getting increasing global recognition?Do 'Departures' at airports provide better branding & sampling opportunities than 'Arrivals'?Are innovations the only way to cut through outdoor advertising clutter?Is airport advertising growing faster than the overall OOH industry?Will the value of airport advertising grow larger than conventional outdoor advertising?Do Indian outdoor media owners invest enough in CSR activities?Does Indian airport advertising match up to global standards?Is 2011 seeing unprecedented executive movements in the OOH domain?Does planning for airport advertising campaigns require specialist skills?Does advertising on DMRC civil structures deliver value for money?Do outdoor innovations in non-metro cities deliver higher ROI for brands?Should there be a 'No Hoarding' zone in all major cities?Will technology integration add value to static outdoor displays?Is composite branding of baggage conveyor belts at airports an effective advertising vehicle?Will implementation of SOP help streamline the OOH advertising business?Are security hold areas at airports the best locations for consumer engagement?Does branding on escalators & travelators at airports deliver adequate impact?Do airports provide the ideal launch platform for premium products?Is airport advertising in India under leveraged?Is airport advertising beneficial for mass brands?Is real estate emerging as the highest spending category in outdoor advertising?Does product showcasing at airports deliver value to premium brands?Can the Indian OOH industry match up to global standards?Should clients invest in making exclusive creatives for their outdoor campaigns?Do the displays at Indian airports match up to the international standards?Is digital OOH over hyped as a medium?Will a uniform measurement system bring more revenue to OOH advertising?Will dynamic LED screens win over large format static outdoor displays? Do theme based innovations deliver value in the outdoor domain?Are airports the 'Most preferred' advertising locations for premium automobile brands?Are 'departures' better areas for advertising at airports than 'arrivals'?Will a uniform measurement system in India make OOH media more credible? Does advertising outside airports deliver wider audience as compared to advertising inside the terminals?Are airports 'Must Advertise' locations for luxury brands?Are Indian outdoor innovations comparable to global standards?Is telecom the largest spending category in outdoor media?Do digital displays in airports deliver higher value than conventional ones?Is advertising inside airports more effective than outside?Will airport advertising dominate the top end of the Indian OOH advertising market?Does 'Taxi Top' branding deliver higher value than vehicle wraps?Do advanced digital displays deliver value in the Indian outdoor advertising environment?Do 'Spectaculars' generate the desired impact in the Indian OOH context?Can small format displays ever deliver equivalent impact as compared to large formats?Will the new OOH agencies help expand the outdoor advertising market?Does outdoor advertising go through a lean period in summer season?Will IOAA be successful in implementing SOP for the OOH advertising business?Does 3D printing deliver the desired level of incremental impact?Can a successful outdoor campaign be executed by using only 'Mobile' OOH media?Can a limited number of strategically located displays provide adequate coverage in a metro city?Is there an oversupply of outdoor media inventory in metro cities?Is outdoor advertising effective for premium white goods brands?Should roof top displays be banned in all major cities?Are media properties in DMRC stations gaining increased advertiser acceptance?Are OOH media properties in premium Indian airports overpriced? Has IPL 4 generated expected levels of additional revenue for the OOH industry?Should OOH agencies be paid performance linked incentives?Do product replicas in airport terminals deliver higher recall than direct advertising?Are unrealistic license fees making BOT projects non viable?Have the civic bodies successfully curbed illegal displays in metros?Do show windows at airports create adequate engagement levels?Will large LED screens be successful in the Indian outdoor environment?Does long term premium branding at airports deliver commensurate returns?Do vehicle wraps deliver higher impact than small format static OOH media?Are large hoardings still the most preferred outdoor display format?Is there enough OOH advertising business to support new entrants?Will 'Taxi-Top' advertising be successful in the Indian OOH domain?Will airport advertising expand the OOH advertising market in India?Will interactivity play a key role in growth of airport advertising?Will airport advertising in India get the due premium it deserves?Are street furniture projects viable in non-metro cities?Do advertising in smaller airports offer better value for money?Will tier II & III cities drive the outdoor advertising growth in 2011?Will IOS II be completed in calendar year 2011?Is digital OOH more eco-friendly than conventional outdoor advertising?Will BOT projects form the backbone for long term OOH business development?Are street furniture projects in India viable despite rampant vandalism?Will universal measurement metric ever be a reality in the Indian OOH domain?Will IPL 4 generate more revenue for OOH advertising than ICC World Cup 2011?Will 'Augmented Reality' based OOH innovations succeed in India?Do surprise checks by civic bodies help in curbing illegal displays?Do activations deliver better results than outdoor advertising in Tier II & III markets?Will T3 become the digital OOH landmark in India?Do digital screens in retail outlets deliver commensurate value to advertisers?Does the future of outdoor advertising lie in going Digital?Is execution more important than abstract creativity in Outdoor advertising?Should OOH media owners refrain from having their own agency outfits?Will IOS II be more useful and effective than IOS I?Is OOH advertising more cost efficient than print or TV?Can technology led innovations work successfully in the Indian outdoor conditions?Do single display innovations deliver high levels of impact?Will aerial advertising become popular with Indian advertisers?Will digital OOH ever surpass the spend levels in conventional outdoor advertising?Will customised, location specific creatives drive digital OOH growth in India?Is the Indian OOH advertising industry receptive to new technologies?Are OOH innovations conceptualised in conjunction with the overall brand objectives?Do dynamic digital displays deliver higher value than static outdoor media?Can effective outdoor campaigns be delivered by using a single display format?Would creating a knowledge sharing platform help the OOH industry?Is OOH advertising only a 'Reminder' medium?Is creativity in the OOH domain getting due recognition?Is enough being done to attract good talent to the OOH industry? Are Indian OOH media owners given due recognition for their contribution?Is lack of accountability the biggest obstacle in Indian OOH industry's progress?Will digital technology drive the growth of airport media?Is digital OOH the only effective media vehicle in airports & malls?Are major airports getting cluttered with too many OOH media options?Should outdoor bodies promote credible third party media monitoring service? Will 2011 see increased use of 'Solar' power for illuminating large format displays?Should civic bodies conduct surprise checks to root out unauthorised media? Will 'Experiential Marketing' at airports attract large scale investments from leading brands? Are brands conscious of the risk & liability of using unauthorised outdoor displays?Are major OOH advertisers increasingly choosing quality over cost?Is airport media optimally priced to attract a large cross-section of advertisers?Should OOH industry bodies also function as resource centres for the industry? Are the monitoring systems used by the OOH advertising industry accurate & bias free?Are smaller OOH media formats effective frequency builders within large airports?Will the Cricket World Cup 2011 bring substantial additional revenue to OOH advertising?Will airport media sustain the current premium pricing? Are OOH industry bodies increasingly asserting the 'self-regulation' plank?Are real estate companies investing 'Big Money' on OOH innovations?Are brands seeing greater value in longer-term OOH advertising?Is street furniture development a profitable long-term bet for the OOH media industry? Are leading advertisers taking cognizance of branding opportunities inside buses?Is BQS branding an effective & cost efficient media alternative to large formats?Will 2011 see higher executive movements than 2010 due to industry consolidation?Will online media buying/selling platforms succeed in Indian OOH domain?Does airport media deliver commensurate higher value in line with its premium pricing? Should Indian OOH industry urge the Government to develop a pan-Indian outdoor advertising policy? Are premium OOH media properties delivering proportionately higher ROI for brands?Will the OOH advertising industry enter a phase of 'shake-outs' & consolidation in 2011?Will 2011 see increased use of 'tailor-made' creatives for OOH advertising?Does outdoor advertising deliver value as a 'stand alone' medium?Will OOH advertising in year 2011 surpass the growth achieved in 2010? Have outdoor associations succeeded in rooting out unauthorised media? Is digital OOH poised for big growth in year 2011?Are brands increasingly pitching for quality over numbers in the OOH domain?Will robust research pull brands to transit media in a big way?Will 2011 see further tightening of OOH regulations?Will transit media sustain high growth in year 2011?Will digital technology fast-track OOH growth in 2011?Will 2011 see airports becoming the 'Hottest' OOH advertising destination for premium brands?Will non-metro airport advertising register faster growth in 2011?Will airport advertising sustain high growth in year 2011? Is Indian OOH keeping pace with global ideas and innovations? Are civic bodies succeeding in tightening regulatory norms in key cities? Has year 2010 seen unprecedented people movements in OOH industry?Is OOH advertising attracting new brands in the backdrop of economic buoyancy? Are telecom clients increasingly investing in non-metro markets to build long term brand connect?Which will be the largest OOH advertising category in 2011?Is self-regulation of outdoor media gaining traction in non-metro markets? Will the launch of 3G trigger a flurry of new OOH campaigns from telecom brands?Have car brands increased their OOH ad spends to get the best out of a booming market? Are innovations a must for brands to be noticed in the outdoor? Are unstable outdoor policies hampering progress of street furniture projects?Do activations help brands build long-term consumer engagement?Are OOH advertising brands going big on experiential marketing?Are uniform measurement metrics essential for the growth of OOH business in India?Are semi-urban & rural markets drawing greater attention of OOH advertising brands?Is mobile OOH delivering more value to clients than static displays?Should there be a standard minimum campaign period for all OOH markets? Will greater interactivity drive growth of digital OOH in India? Are large OOH advertisers seeing greater value in small media formats?Will standard measurement metrics help OMOs garner higher returns for premium sites?Are clients investing more in innovations like building projections?Are clients showing greater willingness to experiment with new ideas in OOH domain?Is the OOH industry communicating enough about its competitive strengths? Is lack of transparency the biggest concern for Indian OOH business?Are luxury brands increasing their spends in OOH advertising?Is outdoor the most effective media vehicle for tactical & localised advertising?Do ads with long body copy make suitable impact on OOH audience?Are OOH firms lagging in terms of talent development & retention? Will RFID tagging of outdoor displays improve self-regulation of the industry? Are festival linked campaigns giving a boost to digital OOH prospects? Is the standardisation of OOH business increasing brand confidence in this medium? Should a formal accreditation process be developed for the OOH specialist agencies?Will the organised OOH industry breach the Rs 2000-cr mark this fiscal? Are revenue interests taking precedence on citizen benefits in the PPP based infrastructure projects? Should use of solar energy be made mandatory for illuminating large format displays?Do lighting based innovations deliver higher returns during the run-up to Diwali?Are outdoor firms overlooking the maintenance side of utility-based PPP projects? Are South Asian countries promising markets for Indian OOH players? Does festival based thematic advertising work in the outdoor domain? Does 'Teaser' advertising in OOH domain deliver additional impact?Should civic bodies provide incentives for solarising billboard lighting? Will consumer brands make a bigger outdoor splash this Diwali?Are Indian OOH firms successfully establishing global footprints?Do clients benefit from engaging multiple agencies for a single campaign?Does content integration on OOH screens add value to brand messaging?Do on-ground activities help boost reality show viewership? Are GECs placing a bigger bet on OOH innovations than telecom players?Are new OOH advertising formats getting desired acceptance from advertisers?Do festival related temporary OOH advertising options generate enough advertiser interest?Should outdoor displays erected for CWG be auctioned out to private parties post the event?Will live beaming of premier events on LED screens increase advertiser interest in this medium?Will the booming stock market ensure a spurt in financial services advertising in OOH domain?Do digital screens inside buses deliver adequate impact & ROI for brands?Is combining CSR with outdoor advertising beneficial for brand building?Will the festive season see higher spend on activations?Will tier 2 & 3 cities drive the next level of growth in OOH advertising?Is OOH poised for a higher share of overall ad spend in India?Will OOH advertising scale new highs in the forthcoming festive months?Will research drive the growth of digital OOH business in India?Will live games on large LED screens increase advertiser interest in this domain?Will IOS phase 2 provide a meaningful evaluation tool for the OOH industry? Is calibrated regulation of outdoor media a better step than total prohibition of outdoor advertising? Are clients willing to absorb the hike in outdoor taxes in different states?Will clients increasingly invest more in activations in Tier 2 & 3 cities?Will LCD screens inside metro stations attract enough advertiser interest?Should OMOs play a greater role in development of civic infrastructure? Are civic bodies overlooking the viability aspect of PPP projects in the OOH domain?Will LED screens become a successful media format in the Indian OOH scenario?Should dynamic digital displays be allowed on moving vehicles?Are civic bodies taking license fees to unrealistic levels?Is 'Real Estate' developing as the largest spending category in the OOH domain?Are dynamic digital OOH displays better suited than static displays for movie promotions?Are clients recognising the power of technology driven OOH media options? Do luxury brands need to invest in conventional forms of outdoor advertising?Are clients investing enough in innovations beyond the 'tried and tested' concepts?Are regional & non-metro OOH markets growing in importance for brand communication? Will telcos sustain the current levels of OOH spend over the next 12 months? Will clients accept uniform minimum campaign period across all markets?Should OOH industry bodies allow member OMOs to grant flexibility in credit period given to agencies?Do mobile OOH advertising like bus/train wraps deliver higher returns than static displays?Do train wraps deliver effective & impactful branding presence?Are consumer brands seeing greater value in onground promotions?Is the OOH industry seeing consolidation of business at the top-end?Are regional OOH bodies successful in enforcing industry norms?Should the OOH industry develop an Indian equivalent of Times Square or Piccadilly Circus?Has the delay in CWG 2010 preparations affected additional revenue prospects of the OOH industry?Are civic bodies in Tier 2 cities realising greater revenue by licensing out OOH properties?Should OOH media owners invest more in industry related research?Should Digital OOH media owners invest more in educating clients on the efficacy of the medium?Is airport advertising seeing an increasing presence of mass brands?Is good work done by the Indian OOH industry getting higher recognition on global platforms?Do season related OOH innovations deliver higher value for brands?Are movie promotions returning to the outdoor in a big way?Is the outdoor advertising spend increasing in the build-up to the festive months?Do civic bodies adequately consult outdoor media owners while framing OOH policies?Are full bus wraps becoming more effective media vehicles than bqs branding?Have the OOH industry bodies been successful in curbing unfair practices in the outdoor advertising business?Is outdoor advertising the most effective medium to promote movies?Is the outdoor advertising industry doing enough to promote 'Green' billboards?Is the OOH industry witnessing unprecedented executive movements this year?Are salary levels in the OOH industry at par with salaries in other media segments?Should third-party trading be allowed in the OOH advertising business?Is the OOH advertising industry attractive for professionals from other main stream media sectors? Is the OOH industry overlooking the emerging potential of non-metro markets?Are OOH professionals increasingly opting to switch jobs from media owning companies to agencies?Does a career in the Indian OOH industry prepare a professional for an opportunity in the global OOH advertising markets?Are strategically used small format displays more cost efficient than expensive large formats?Will telecom companies increasingly shift their OOH advertising investments to Tier 2 & 3 cities?Does the monsoon season have a negative impact on OOH advertising business?Is enough being done to nurture professional OOH talent in India? Will industry standardisation attract more PE funds to OOH business?Do OOH agencies provide clients with credible data to measure campaign ROI?Is there a need to create specialist training institutes to groom outdoor advertising professionals?Do clients derive additional benefits by using different OOH agencies for different cities?Has digital OOH realised its full potential in Indian outdoor advertising?Is IOAA/DOAA successful in curbing the payment defaults that confront OMOs?Will T3 help bring more luxury brands into the OOH fold?Is outdoor media being singled out for imposing curbs on power consumption?Have the standardisation norms initiated by IOAA/DOAA made an impact on OOH industry outside Mumbai & Delhi?Are excessive regulations hampering growth of creativity & innovations in the Indian Outdoor Advertising industry?Would exchange of ideas with foreign OOH companies help growth & development of the Indian Outdoor industry?Are outdoor media plans drawn up purely based on discounts offered by media owners?Do clients treat specialist OOH agencies as mere executing vendors?Should media schools create a dedicated curriculum for training professionals for the OOH industry?Which is the largest spending category in Outdoor Media?Do youth oriented brands get enough value from outdoor advertising?Will conventional outdoor media owners ever give emerging technologies a chance to succeed?Are civic authorities unresponsive to the needs of the outdoor media industry?Should OOH industy bodies take up independent research assignments? Do outdoor industry bodies adequately represent all segments & stakeholders? Is the talk about OOH expansion into Tier 2 & 3 cities translating into action?Will lighting of billboards through solar power be successful under Indian conditions?Do premium/high value brands need outdoor adverting to promote their products?Would OOH agencies deliver better value if they are allowed to execute campaigns nationally?Should 'rates offered' be the only criteria to select OOH agencies for a specific campaign?Is it fair to treat Outdoor Advertising as a part of 'Below-the-line' (BTL) activity?Will the outdoor advertising industry accept a uniform third party monitoring system for displays?Do movement based innovations deliver higher impact than lighting based innovations?Will CWG 2010 make Delhi a larger OOH market than Mumbai this year?Will the fragmented Indian Outdoor Advertising Industry ever agree to a single, uniform measurement tool? Is the rise of new OOH agencies a sign of growth in overall OOH business?Has the Indian Outdoor Survey helped outdoor media owners get better returns for their displays?Should mobile van displays be banned in all metro cities?Will the Mumbai 'Zoning' initiative benefit the Oudoor Advertising Industry?Is Mumbai's 'Patel Bridge' still the most premium outdoor media property?Will digital billboards replace standard large format hoardings?Are OOH display rates in India lower than International Standards?Should clients use exclusive creatives made for outdoor advertising?Do OOH media owners with agency capabilities deliver better value to clients?Will Tier-II & Tier-III cities drive OOH advertising growth this year?Will the new MMRDA Skywalk tender generate large scale interest & response?Is the current stand off between MCD & DND hurting the OOH industry?Do 'Slide Shows' work better than running TV commercials on large LED screens?Will T3 change the rules of 'Airport Advertising' in India?Should mall media command premium over conventional outdoor media formats?Should outdoor advertising along Indian highways be regulated & standardised?Is DND the most premium outdoor advertising stretch in Delhi NCR?Should large format displays around the highways be banned?Will OOH ever be recognised as a part of main stream media?Should civic bodies have uniform outdoor advertising policies across all metro cities?Should large LED displays facing traffic be allowed?Will LED screens win over large format static outdoor displays?Will 2010 see the OOH business surpass the levels achieved in 2007?Should Outdoor Media Owners stop paying license fee for disputed media assets?Will 2010 become the year of Digital OOH?Should civic bodies send notices directly to clients?Should OOH agencies be given long term contracts to deliver better value for clients?Should outdoor media owners be referred to as 'vendors'?Are malls the best locations for product display/showcasing and activations?Will airports become the hottest OOH advertising spots in 3 to 5 years?Does mall advertising deliver better value to consumer brands as compared to advertising at airports?Do digital interactive displays offer better value in the ambience of airports?Are airports 'Must Advertise' locations for premium brands?Innovations in outdoor advertising deliver higher returnsWill 2010 see a resurgence of financial advertising in outdoor media?Have OMOs maximised revenue potential through the IPL opportunity?Is lack of clarity in outdoor media policies hurting license-fee paying OMOs & brand owners?Does outdoor media deliver value for advertisements targeted at women audience?Is IPL a big revenue opportunity for OOH media industry?Will the OOH bodies be able to effectively implement the 10 day lower limit set as minimum campaign duration?Are civic bodies in non-metros doing enough to curb unauthorised hoardings?Is airport advertising the most effective medium to reach high-income target audience?Should clients be held accountable for advertising on unauthorised outdoor displays?Is vehicle branding/cabvertising an efficient solution for low-cost high-frequency messaging?Will the use of standardised measurement metrics bring more revenue to the OOH media business?Are OOH media owners doing enough to promote social causes?Whats your wishlist for OOH industry in 2010?Most desirable OOH development in Year 2010?Are policy restrictions stopping innovative creative expressions in the OOH domain?Should the tendering process be done away with for long-term, city development projects?Are outdoor media owners justified in demanding payments within 90 days of campaign execution?Are OOH media owners justified in demanding a minimum period for running a campaign?Will the Supreme Court ruling on Delhi Outdoor Advertising Policy impact the policies in other cities?Are Tier II cities in the country ready for innovative OOH initiatives?Are the standards of Indian OOH industry comparable with global best practices?Does advertising on LED screens make a bigger impact than static billboards?Do OOH professionals command the same respect as their counter parts in other media streams?Will the Indian OOH industry ever command more than 10% share of the total advertising pie?Will the ongoing festival season help the OOH industry recover from the impact of the economic slowdown?Is litigation by OOH media owners affecting the image of the industry?Would greater powers for civic authorities help control the menace of illegal hoardings?Are the sporadic drives against illegal hoardings an eyewash?Can GPS be an effective mechanism against the menace of illegal hoardings?Can GPS tracking curb the menace of illegal hoardings?Has OOH television come of age in India?Do you think OOH is still a reminder medium?Will technology drive the advent of credible measurement systems in the OOH segment?Should billboards on busy city roads be banned completely?Should OOH form part of overall media plans chalked out by mainline media agencies?Is the idea of linking agency remuneration to the effectiveness of a campaign for the brand a feasible one?Can the IOS, when complete, help weed out weak properties and lessen billboard clutter?Should Delhi's public transport DTC relax rules to allow bus wraps on its new fleet?Are media owners trying to scuttle the IOAA to protect their vested interests?Do you support MCD’s move to remove illegal roof-top hoardings in Delhi?Do conventions like OAC serve the greater purpose of the OOH industry?Should the OOH industry opt for standardisation of formats?Is it a good move by MCD to fix rates for ads on autos and cabs?Will a measurement system in India make OOH media more credible?Has OOH media been least affected during recession?Has IPL been a bigger driver of OOH advertising than the General Elections?Have the General Elections given a boost to the OOH industry? Do you think govt regulations are anti-OOH industry?Would the OOH business benefit from the slowdown?Is the meltdown affecting OOH business? Will the upcoming festive season see an upsurge in outdoor advertising? Yes 75% No 25% Can't Say 0% First Vote  :  Tuesday, 21 August 2012 14:32 Last Vote  :  Wednesday, 22 August 2012 04:14 Top