n2m - Newsletter - RBNL single window will give BIG Street larger inventory greater revenues

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Keep track of executive movements across the industry in this section.
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Abdul Khan, Advisor to the MD and head – GSM marketing, Tata Teleservices (Maharashtra) Ltd, talks about OOH...
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Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Wednesday, 1 September 2010

Latest News

	RBNL single window will give BIG Street larger inventory, greater revenues
	BIG Street is expected to a see a quantum jump in its inventory and revenues with Reliance Broadcast Network Ltd (RBNL) becoming a single window for advertisers to access the ADA Group's media platforms that touch some 200 million consumers.

	Percept OOH promotes Heena Misri Chowdhry, Avinash Rawat
	Heena Misri Chowdhry has been promoted as branch head - Delhi and Avinash Rawat as associate media director - north. Both Chowdhry and Rawat are reporting to Subhashish Sarkar, business head - north and east.

	International: Toronto citizen group launches guerilla art attack on illegal outdoor displays
	A group of activists calling themselves Toronto Street Advertising Takeover (TOSAT) took covers off standing billboards and papered ads over with graphic art, paintings and anti free-market sketches. The art attack affected 41 advertising pillars, and 20-25 larger billboards.

	PMPML offers 3-yr ad-rights on wide ranging OOH media properties
	PMPML, Pune, has invited bids offering 3-yr advertisement rights on various media properties within its service jurisdiction. The advertisement rights are being offered at depots and bus stands. Ad-rights on bus shelters, buses and hoardings on commercial buildings are also being offered through this tender. The pre-bid meeting will be held on September 13, 2010.

	International: IBM fuses gestural & multi-touch displays to run SmarterCity campaign at JFK airport
	IBM wanted to show people how smarter cities, those that use technology to become more efficient, can help build better communities. Ogilvy and Mather came up with the initial idea for the multi-faceted display, and turned to Monster Media to execute it.

	Faridabad Civic Body offers bountiful OOH ad opportunities
	Faridabad Civic Body has invited sealed tenders offering ad-rights on gantries, unipoles, BQS, public utilities, LED based video walls, garbage collection centres and other OOH media properties on BOT basis. The contract shall be awarded for a period of three years. The earnest money deposit (EMD) required is Rs. 11 lakh.

OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Fabian Cowan, west head, OOH Media, writes about the contextual power and relevance of digital OOH...
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