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| On Record |  Abdul Khan, Advisor to the MD and head – GSM marketing, Tata Teleservices (Maharashtra) Ltd, talks about OOH...
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | | | | | Friday, 3 September 2010  |  |  Ashwin Padmanabhan appointed national head, BIG Street | | | Ashwin Padmanabhan will report to Rabe Iyer, business head, BIG Live and BIG Street, and focus upon acquisition and creation of innovative OOH inventories across the country. He will also drive research on the consumption of BIG Street's OOH offerings. | |  | | BIG Cinemas goes outdoor to promote Bollywood, Hollywood, Punjabi releases | | | BIG Cinemas has rolled out outdoor campaigns for three movies in different genres - English, Hindi & Punjabi. The campaigns for Bollywood film 'Aashayein' and Hollywood movie 'Dinner for Schmucks' were executed in Mumbai, whereas the outdoor promotion of Punjabi movie 'Chak Jawana' was done in Punjab. | |  | | Dushyant Sharma joins Advert Communications as sales head | | | Sharma will report to Piyush Tiwari, director of the firm, and drive marketing, new client development and national sales. The appointment is aligned with Advert Communications' plans for major acquisitions and expansion in the coming months. | |  | | DIT to empanel advertising agencies for 'umbrella' campaign | | | Department of Information Technology has invited proposals in two covers from experienced and reputed firms for 2-yr empanelment of advertising agencies for the National e-Governance Plan (NeGP) 'umbrella' campaign including outdoor activities. The earnest money deposit (EMD) required is Rs. 2 lakh. Interested parties can submit their proposals up to September 21, 201 | | | ITPO looking for hoardings, unipoles, metro panels; Calls for bids | | | India Trade Promotion Organisation (ITPO) has invited proposals from media owners and agencies for hiring hoardings, unipoles and premium advertising panels inside metro trains in Delhi. These media properties will be hired for a period of five months. The last date of submission of proposals is September 16, 2010. | | | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Fabian Cowan, west head, OOH Media, writes about the contextual power and relevance of digital OOH...
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