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People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Surojoy Banerjee, CEO, HANSA OutdoorSurojoy Banerjee, CEO, HANSA Outdoor talks about the OOH industry trends and challenges...
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Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Monday, 6 September 2010
OAC 2010
Latest News
OOH needs robust monitoring & evaluation mechanisms: Surojoy Banerjee
 The presence of an adequate mechanism to evaluate the outdoor media and a mechanism to regulate pricing of outdoor media will encourage many other brands/categories to adopt this medium, says Surojoy Banerjee, CEO, HANSA Outdoor.
Primesite innovates for big impact of Aircel launch in Gujarat
 Primesite has partnered Aircel in rolling out a high-decibel, multimedia OOH campaign in Gujarat that typifies impact, creativity and lasting impression. The one-month campaign titled ''A World of Possibilities. Now in Gujarat' includes interactive floor projection, BluFi at bqs, cutouts on billboards and other innovative displays.
Jagran Solutions bags two EEMAX awards
 Jagran Solutions won a gold for the 'Mountain Dew Victory Beyond Fear Campaign' in the 'Consumer Activation' category and a bronze for the 'Dabur Ace of Pace' campaign in the Best School Contact Program' category.
Percept OOH logs into Kolkata to strengthen Chirag computer brand
 Percept OOH executed an outdoor campaign to promote Chirag computers, a brand owned and managed by R P Infosystems Pvt. Ltd. The brand plans to take the outdoor campaign to several other potential markets in the country.
International: Chinese firm uses Diana lookalike images for lingerie ad displays at Shenzhen airport
 The displays, launched by Chinese firm Jealousy International, ran concurrent with the 13th death anniversary of Diana who died in 1997 in a car crash in Paris. The outdoor displays bore the slogan "Feel the Romance of British Royalty".
Navi Mumbai Municipal Transport Undertaking offers ad-rights on buses
 The Navi Mumbai Municipal Transport Undertaking Undertaking has invited sealed bids from interested agencies offering advertising rights on buses or supply of AC Volvo buses against advertising rights on them. The contract will be for a period of three to five years. A pre-bid meeting will be held on September 09, 2010. Last date of submission of bids is September 17, 2010.
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Fabian Cowan, west head, OOH Media, writes about the contextual power and relevance of digital OOH...
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Corporate Briefs
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Advert Communications
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OAC 2010
Campaigns
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