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| On Record | Surojoy Banerjee, CEO, HANSA Outdoor talks about the OOH industry trends and challenges... Read More... | |
| Innovation | Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology... Read More... | | | | | Monday, 6 September 2010  | | |  |  | Primesite innovates for big impact of Aircel launch in Gujarat | | | Primesite has partnered Aircel in rolling out a high-decibel, multimedia OOH campaign in Gujarat that typifies impact, creativity and lasting impression. The one-month campaign titled ''A World of Possibilities. Now in Gujarat' includes interactive floor projection, BluFi at bqs, cutouts on billboards and other innovative displays. | |  |  | Jagran Solutions bags two EEMAX awards | | | Jagran Solutions won a gold for the 'Mountain Dew Victory Beyond Fear Campaign' in the 'Consumer Activation' category and a bronze for the 'Dabur Ace of Pace' campaign in the Best School Contact Program' category. | |  | | | | |  | Navi Mumbai Municipal Transport Undertaking offers ad-rights on buses | | | The Navi Mumbai Municipal Transport Undertaking Undertaking has invited sealed bids from interested agencies offering advertising rights on buses or supply of AC Volvo buses against advertising rights on them. The contract will be for a period of three to five years. A pre-bid meeting will be held on September 09, 2010. Last date of submission of bids is September 17, 2010. | | | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Fabian Cowan, west head, OOH Media, writes about the contextual power and relevance of digital OOH... Read More... |
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