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People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Surojoy Banerjee, CEO, HANSA OutdoorSurojoy Banerjee, CEO, HANSA Outdoor talks about the OOH industry trends and challenges...
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Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Thursday, 9 September 2010
OAC 2010
Latest News
Times OOH introduces C-nario Messenger at Mumbai airport’s Terminal 1C
 Times OOH has signed up global digital signage software forerunner C-nario to implement C-nario Messenger software at the Mumbai airport’s Terminal 1C. C-nario Messenger facilitates easy creation, management, monitoring and control of digital signage networks.
Jagbros Consultants plans major fleet expansion in Delhi, forays into Hyderabad
 Having established its footprints in Mumbai and Delhi, transit media player Jagbros Consultants Pvt. Ltd has forayed into Hyderabad. Pune and Bangalore are beeping loud on the company’s radar. Plans are afoot to increase its auto fleet in Delhi to 2,000.
International: Liverpool engages city people to animate giant interactive OOH screens
 In the run-up to the European-wide Media Facades festival, people are invited to help create art works on the giant screens with splattered SMS projections and giant animated dancing characters. People participation in the outdoor is also guided by the objective of stemming any community movement against advertising screens.
International: Billboards-2Go rolls out billboards trucks that create towering presence, right noises
 Billboards-2Go trucks offer features such as external sound systems, FM radio transmission, illumination, along with elevating sign frames. Other features such as real-time GPS satellite tracking enables the ad client to effortlessly view their trucks over the internet.
MTNL, Mumbai invites EoI for ad-rights on hoardings
 Mahanagar Telephone Nigam Limited (MTNL), Mumbai has invited expressions of interest (EoI) from reputed agencies for utilising existing hoardings and display of advertisements. The contract shall be awarded for a period of two years.
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Fabian Cowan, west head, OOH Media, writes about the contextual power and relevance of digital OOH...
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Corporate Briefs
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Advert Communications
LSTL
OAC 2010
Campaigns
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